The VR market continues to slump, Nokia suspends VR technology business

VR technology has been highly praised by the industry, but now it is a long-lasting downturn, and there is no rising trend. This winter has made Nokia unable to support these businesses. Therefore, Nokia decided to give up this technology.

Nokia once became a popular object in the mobile phone industry with its powerful camera. At the same time, Nokia has also developed in the field of imaging, but today, Nokia has been unable to support these businesses. Recently, Nokia announced that it will stop the development of virtual reality technology, and all related businesses will give up.

Recently, Finnish information and communication technology company Nokia announced that it will stop the development and hardware production of virtual reality (VR) camera OZO, while laying off 310 people in its technical department. Nokia's choice may mean that the virtual reality market has been entering the reshuffle period in recent years, and virtual reality technology has entered the fork of development. Where is virtual reality technology going?

The VR market continues to slump, Nokia suspends VR technology business

When the iPhone was released in 2007, due to disdain for this competitor, Nokia paid a terrible price and lost many battles in the mobile phone market. Now Nokia, there are fewer and fewer works in the consumer market. For those who used to be old powder, this is really not a good news, but this thing can still be continued, such as HMD taking over the Nokia mobile phone brand, mad Playing cards.

Until 2015, virtual reality (VR) was hot, Nokia began to lay out VR, and hoped to rely on VR to make a comeback, but the reality is cruel. Recently, Nokia announced that it plans to lay off a maximum of 310 people in its Nokia technology division (NokiaTechnologies) and stop the development of OZO virtual reality cameras and hardware.

Virtual reality was once seen as the dominant force in industrial technology in the future, and many large companies have expanded their business in this area, including Facebook and Google. When OZO went public in Europe in March 2016, Weisha Rantani, head of research and development at Nokia's technology department, told the media that OZO is expected to make Nokia a leader in virtual reality imaging. However, OZO's subsequent sales performance was badly affected by Waterloo, and the price dropped from US$60,000 at the beginning of the listing to US$25,000, until the current production stoppage. Although the outcome of Nokia OZO is unexpected, it is a microcosm of the survival of the fittest in the virtual reality market.

After abandoning the 360-degree OZO panoramic camera, Nokia is now determined to stop the follow-up of virtual reality (VR) technology, and all the business related to this technology will be abandoned.

In fact, it is reasonable for Nokia to make this decision. After all, the development of VR has encountered bottlenecks, such as lack of technology, high product prices, insufficient market consumption, limited use environment, and lack of virtual reality video content. Can't take it.

Nokia's abandonment of virtual reality technology development is a blessing, because today's Nokia can no longer afford more projects that only burn money and zero profit, and virtual reality technology is currently out of this embarrassing stage.

TechCrunch reports that Nokia's layoffs are expected to affect its employees in Finland, the US and the UK. After the layoffs, Nokia Technology will focus on digital health, patents, brand licensing and other services.

Although it is a pity to announce the suspension of production, it will be more valuable for the current Nokia to retreat behind the scenes. First of all, in the sluggish market situation, it is unwise to blindly burn money for R&D. This may make the company not survive before the market breaks out. Secondly, under the premise that there is no big enterprise to do the platform and the underlying technology upgrade, During the year, OZO hardware was enough to produce the highest quality content in the market, and the upgrade was not meaningful. Finally, the technology and patent licenses ensure that you can get relatively good income without concentrating more energy, and can focus on new products and technologies. Development.

After withdrawing from these areas, Nokia will invest more resources in the promotion of 5G technology and the development of related equipment. After all, this is Nokia's current main source of income. Simply put, the current relationship between Nokia and consumer products is getting weaker.

With the rise of quantum Vision, Insta360 and Deto, the future of the panoramic camera industry will be very promising, and Nokia is also fully capable of developing lower cost solutions based on the original technology to comply with the market. The need for transformation from the B end to the C end. Therefore, although Nokia's entry into the virtual reality market is not smooth, there are still many people in the industry who believe that virtual reality technology will not stop growing with Nokia's withdrawal.

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