3D TV "core" is the bottleneck

While 3D TV technology continues to mature, six domestic color TV companies such as Hisense and Haier are also involved in the development of standards related to smart TV. Li Jian, deputy chief engineer of the National Center for Radio and TV Product Quality Supervision and Inspection, said that China's smart TV standard will be promoted to the international market when it matures. The industry believes that following the rapid popularization of LED TVs and the full promotion of 3D TV, Chinese consumers will soon enter the era of smart TV. With the realization of triple play, traditional TV will add 3D, video phone and wireless Internet access to the original, so that it has intelligent functions.

The development of 3D color TV technology to such an advanced level, whether it can be recognized and accepted by the majority of consumers is the basis of its survival. The situation reflected by the merchant can only represent the merchant, while the consumer's opinion represents the market. To this end, the reporter interviewed several consumers interested in 3D TV.

Consumer Kang Luoping is a housewife. She said that her 3-year-old son likes to watch cartoons with glasses. Just as 3D TV meets her son's hobby, she bought one. But after I bought it home, I realized that watching 3D TV for a long time is actually quite a crime. I felt uncomfortable wearing glasses for a long time. Secondly, because the picture was too strong, I often felt the feeling of jumping out of the screen over the top of my head. The eyeball kept tracking these pictures for a long time. It was really tired for a long time. In addition, the husband is very tired to go home from work every day. He just wants to sit at the dinner table with his family and watch TV chat. If you want to wear 3D glasses, you will feel inconvenienced and very weird. So the 3D function of TV is not used much. Fortunately, this TV also has the function of ordinary TV.

Consumer Kang Wenli said that 3D TV is quite complicated, and it is a color difference for a while. It is polarized for a while, and it is shutter-type for a while, which makes people understand. However, the biggest trouble is the glasses that you have to wear. Just a plastic gadget, it is easy to damage or lose it. Once it is broken, you can't see 3D, and it costs 300 yuan. I want to go and think that 3D TV is good, but it is not practical, did not buy. Kang Wenli also complained that he is a myopic eye. When watching 3D TV, not only wear 3D glasses, but also wear myopia glasses. The burden on the bridge of the nose is too heavy. Therefore, it is estimated that friends wearing glasses will not welcome 3D TV.

As an organic part of smart TV, 3D TV has its current status and bottlenecks affecting the development prospects of smart TV? Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, said that monitoring data from the retail market showed that in less than half a year, the penetration rate of smart TV products reached 8.3. Lu Renbo believes that the cost of smart TV products themselves will not be too high. Over time, the price of smart TV will soon be suitable for mass consumption.

Liang Feng, an industry expert, believes that from the current status of 3D TV technology, there is still a considerable distance from the technology of naked-eye 3D TV in China, but the biggest bottleneck faced by the development of 3D smart TV in China is the lack of core, that is, the core chip. Not our own, the panel is still not actively available.

In the Internet era, smart TV has a good development opportunity, but we are often affected by the relatively lagging effect of micro-system reform. The structural adjustment of the core of the industrial chain in mainland China is still in the construction period. The lack of core technology and the fact that the industry is subject to people have led to the meager profit and the increase in revenue. It has brought huge hidden dangers to the development of color TV industry, and its competitiveness is not high. This is a reality that we cannot avoid, but it is also a rehash. When you walk into a large home appliance store and see a dazzling array of smart 3D TVs on the shelves, you may be tempted by the price: "3D TV is so advanced, then it must be expensive?" Merchants will tell you: "Not expensive." Take a 42-inch shutter-type 3D TV as an example. After the old-for-new replacement, the price is 5,599 yuan, while the 42-inch 2D ordinary TV is 5,199 yuan each, which is only 400 yuan.

A simple comparison reveals a mystery: in order to please the average consumer, 3D TV is moving from aristocratic to poor. Chen Yun, the guide of Suning Appliance, said: "The price of 3D TV is getting closer and closer to ordinary TV. 3D TV is also constantly upgrading. With the launch of new products, the old ones will definitely cut prices. All color TV manufacturers rely on continuous development of new products to expand. Market share." For example, she said that Hisense 55-inch 3D TV had sold 25,000 yuan when it was first launched, but now it has dropped to 15,399 yuan. If you remove 400 yuan to replace the old one, the minimum price for each machine is 14,999 yuan. In addition to giving 3 pairs of glasses, a small LCD TV is also available.

"But even then, 3D TV is still a buyer." Chen Yun said. She revealed that ordinary 2D color TV is still the main force in the market, accounting for more than 80. She believes that 3D is only a icing on the cake. It is technically not complicated, just adding a SoC chip to 2D TV and becoming a 3D TV.

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