The 11th Golden Week in 2010 is particularly critical for the domestic color TV industry – not only is the consumer stimulus brought about by more than ten days of long vacations, but many brands that have not achieved the expected results in the first three quarters will all have this time. Golden Week is defined as the key to the completion of the full-year plan. Unsurprisingly, price cuts have become a nirvana for the use of multiple parties. Skyworth 55-inch LED-backlit TV drops by as much as 40%, and 42-inch Tsinghua Tongfang LED Internet TV cuts 2,000 yuan.... Reporters learned from a number of stores that Skyworth, TCL, Konka, and Hisense have all increased their exposure to large-screen LED TVs. Market competition. LED price cuts open up to 40% "The speed of LED liquid crystals replacing CCFL LCDs is somewhat unexpected," said Yang Dongwen, vice president of Skyworth Group. During the May 1st Golden Week this year, information feedback from GOME and Suning in the first and second tier cities indicated that despite the substantial price cuts, the sales of traditional CCFL LCDs have fallen sharply, and the sales ratio has dropped to less than 70%; Less than a year of LED liquid crystal has achieved more than 150% growth, accounting for more than 30%. In order to compete for the market, during the Golden Week of the 11th, domestic TV manufacturers drastically reduced the price of LED TVs. "In the middle of this year's 11 Golden Week, Skyworth will fully popularize LED TV. Taking a 55-inch LED-backlit TV as an example, it will only sell 999.9 yuan during the promotion period, which is a 40% drop from the previous price of 13,999 yuan. Before 32-inch LED prices have been more than 5,000 yuan, during the National Day promotional price will be around 3,500 yuan, almost equal to LCD prices." Skyworth Guangdong branch general manager Zhong Zhifeng said yesterday that the wind down, expected sales will be Promote. It is not only Skyworth that offers a price reduction flag. TCL revealed that during the Mid-Autumn National Day holiday this year, TCL's full range of LED TVs has a maximum drop of several thousand yuan, and there are special models available for sale: 40-inch blue LED is only available for 5999 yuan, and 40-inch LCD TV is limited to 3999 yuan. Wang Xiangdong, deputy general manager of Tsinghua Tongfang’s Multimedia Industry Division, claimed that the price of the 42-inch LED Internet TV for the first time appeared to be loose. During the event, it sold for only 6,990 yuan, a decrease of 2,000 yuan. Last year, the price of LED was still above the top, moving more than 10,000. Behind the price reduction is the rapid decline in the price of LED backlight modules. "LED backlight technology has developed rapidly. The biggest obstacle is that the cost is relatively high. However, after large-scale production, the cost will drop rapidly. The cost difference between LED backlight and CCFL backlight is gradually narrowing." Li Dongsheng, Chairman of TCL Corporation The newspaper said. The research report of the investigation organization Diplaysearch shows that the price of the LED backlight module has dropped by more than 10%, and the decline rate has exceeded the rate of decline of the CCFL backlight module. "On May 1st this year, we have completed the goal of LED accounting for more than 50%. This year's target for the 11th market in Guangzhou is more than 70%." Zhong Zhifeng, general manager of Skyworth Guangdong Branch, is quite confident. Ovid Consulting Data Research shows that LED TVs have become the focus of the TV market, thanks to manufacturers' efforts. As of August, LED added 171 new products, which accounted for 39% of the listed models. At present, the overall market share of LED TVs has approached 25%, and the era of full-scale LED has come. Hot push 3D TV, more or make eye LE D reduced sales, 3D TV launched eye-catching. After Sony released its newest LX 900, NX 810, and NX 710 series 3D LCD TVs in Beijing last month, many domestic and foreign TV manufacturers will launch 3D TV products during the “Double Festival†period. 3D TV has become a new point of sight for TV manufacturers to cope with a double-sale market. At the end of last year, Sony released its 3D development strategy from "camera to bedroom". It released the first 3D new TV HX 800 series at the beginning of this year, released the "3D World Cup Experience" activity during the World Cup, and released a new 3D TV recently. Sony The steady growth of high-end LCD TVs represented by 3D TVs has been achieved. China Yikang's research report on China's 3D market showed that Sony's 3D TV was listed in June and reached market share of about 40% in just 2 months. How can 3D market make Sony unique to the US? Skyworth, TCL and other domestic color TV companies will push 3D TV products during the “Double Festival†period. Yang Dongwen, president of Skyworth Group’s color TV business division, told Nandu that Skyworth has launched China’s first home entertainment 3D-LED to create E 90R D series LED 3D TVs, covering 42-55 inches in size and comprehensively deploying a stereoscopic TV industry chain. TCL is pushing 65-inch polarized 3D Internet TV, which incorporates a series of healthy eye protection technologies such as polarized light and natural light. According to TCL, the 65-inch model can achieve the 1:1 effect of images and real people. In "News News," the announcer was just sitting opposite you." Hisense claims that it will launch smart 3D TVs based on the Blue-Running platform and H iTvO S smart operating system before the "11." "In fact, manufacturers of 3D TVs began to push last year, but due to 3D technology and the cost of production, scale and other reasons, in the first half of this year, the 3D TV market is basically \"applause." For the second half of the Chinese color TV business in 3D The field "suddenly overweights", Luo Qingqi, a senior director of Pare Consultancy, believes that domestic color TV manufacturers want to choose the right time for market consumption to launch a battle to compete for market share and "set the critical point in the 3D TV market."