Qualcomm pushes the "cheap" chip into the thousands of smartphone market

Qualcomm launched two entry-level smart phone chips MSM8225Q and MSM8625Q yesterday, priced at between 50 US dollars and 200 US dollars, can fully meet the Chinese OEM handset manufacturers, especially about 1,000 yuan smart phone market demand. Qualcomm launched the TD-SCDMA chip on the Snapdragon S4PlusMSM8930 platform for the first time yesterday.

According to sources, Qualcomm executives visited the mobile phone manufacturer in Shenzhen, the home base of the cottage this year. It is very clear that the company has entered the low-end smart chip market. It is estimated that the number of thousand yuan smartphones in China will reach 500 million next year.

Qualcomm is effective in certifying the "turnkey project" of MediaTek in the era of 2G, leading the field of smartphone chips. Taking Qualcomm's QRD (Qualcomm Reference Design) platform for the low-end market as an example, it integrates countless applications and saves time and cost for mobile phone manufacturers to introduce smartphones. In the past, manufacturers were able to launch a smart phone for half a year. After adopting Qualcomm's QRD platform, the time to market was reduced by half. The most critical point is that Qualcomm will lower the price of smartphones to 600 yuan or even lower.

In the first quarter of this year, Qualcomm occupied nearly half of the smartphone chip market, and MediaTek narrowly pushed into fifth place, losing to Samsung Electronics, Texas Instruments and Broadcom. MediaTek, who lost to Qualcomm and was taken over by Spreadtrum and Morningstar to take a market share, played a "defense against self-defense" and acquired competitor Morningstar for about RMB 24.4 billion. It was seen that MediaTek would be more focused on competition with Qualcomm. Lv Xiangzheng, general manager of MediaTek China, said, "MediaTek's strategy is to cut in from the low-end smartphone market, the main positioning is parity and popular products."