Apple "Jobs Successor" Resigns

Apple "Jobs Successor" Resigns Recently, Apple announced major personnel changes on its official website. Current Scott Forstall, Apple's senior vice president, iOS executive, and "Jobs successor," will leave the company next year, and retail store manager John Browett has left Apple. And Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will take on more important tasks. Apple said that this time Apple's senior personnel adjustment "will encourage the company's hardware, software and service team to carry out more cooperation."

Apple stated in its statement that the top personnel changes are designed to encourage the company’s world-leading hardware, software, and service teams to collaborate better internally. In this personnel change, Jony Ive and the other three senior vice presidents will assume more responsibility. Scott Forstall, senior vice president and head of iOS, will leave the company next year and will serve as a consultant to CEO Tim Cook before leaving.

Industry insiders speculate that the poor quality of the iOS6 map was the direct reason why the executive, who was nicknamed the "Job's true successor," left the company. In addition, the slow progress of the iOS system can not keep up with the pace of the competitors (Android), and Siri's poor performance is also the reason.

Among the newly appointed four, Jony Ive will take over all of Apple's user interface design, in addition to leading the current industrial design team. Apple claims that his "unbeatable aesthetic ability has become the driving force behind Apple products in the past decade or so." Ive been pinned high hopes in the future to apply his extraordinary talents in the field of industrial design in Apple's software.

Eddy Cue used to lead Internet software and services. In the future, he will lead Siri and the map team to integrate all Apple's online services. Eddy Cue’s iTune Store, App Store, and iBookstore, as well as iCloud, have led the way with great success. Apple said that "the team has had brilliant achievements in reaching and exceeding consumer expectations in building and strengthening Apple's online services."

Craig Federighi used to be the senior vice president of OS X, the desktop operating system. In the future, he will also lead the iOS and OS X teams. Apple's merger of the two teams of mobile and desktop operating systems aims to enable the best technology and user experience innovation to be applied to the two operating system platforms more quickly and efficiently. After this adjustment, Federighi will assume the main work of Forstall in the past.

Bob Mansfield, the former head of the hardware department, had previously left to leave Apple, but as a consultant to the hardware department remained at Apple, but in today's statement, he will lead a new division of Apple - -Technical department. This new division will integrate Apple's existing semiconductor technology and wireless technology teams and will continue to increase Apple's level of innovation in this area.

In addition, Apple retailer John Browett has left Apple, Apple did not explain the reason for his departure, which is less than six months before he took office. According to reports, it may be due to the incident that caused the Apple retail store to make a fuss. Apple said that it is actively looking for the right person for the Apple retail team, and the entire retail team is currently reporting directly to Cook.

Analysts said that Forstall’s departure was a huge shock to Apple’s management. In the rapid growth and great success of iOS over the past five years, Scott Forstall has played a role that no one can replace. He is the most trusted person in the software aspect of Steve Jobs's life. All work reports directly to Jobs and this time Forstall's departure. It is almost certain that he is responsible for the iOS6 map issue.

On the other hand, due to Mr. Jobs’s passing away, the apparent peace of Apple’s high-level issues has gradually surfaced, and many talented people have left. This may be the result of Apple’s high-level internal conflicts and disagreements. There have been rumors that Forstall is incompatible with Cook. Perhaps the Apple style under Cook's leadership makes Forstall no longer willing to work.

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