Last week, some media reported that the “China Energy Efficiency Label” posted on the body of household appliances has moisture, and some companies are not willing to falsify energy efficiency labels. The "virtual standard energy efficiency rating" has become the unspoken rules of the household appliance industry.

Subsequently, this reporter found in the interview, the appliance industry common technical parameters of the problem of vacuity, in addition to virtual energy efficiency rating, home appliances noise, volume, refrigeration capacity, power consumption and other indicators, have become part of the company "suck gold" Mask.

Energy efficiency identification frequently falsified

Or start with the falsification of energy efficiency logo.

In August 2004, the “Energy Efficiency Label Management Measures” jointly issued by the National Development and Reform Commission and the State Administration of Quality Supervision, Inspection and Quarantine, officially established the China Energy Efficiency Labeling System. Since March 2005, the state has successively implemented energy efficiency labeling systems for air conditioners, refrigerators, washing machines, water heaters, and induction cookers. The goal is to encourage home appliance companies to produce more low-energy products and help prospective consumers quickly identify such products.

On June 1, 2009, the state formally implemented the “Energy-saving Products Benefiting People Project” in the air-conditioning industry, and implemented a financial subsidy of 300 yuan to 850 yuan for fixed-frequency air-conditioner energy efficiency than standard level 1 and 2 air-conditioning. By March 1, this year, 21 types of products, including induction cookers and electric water heaters, will be forcibly incorporated into the scope of energy efficiency label management measures.

With the introduction of this policy, energy efficiency labeling is no longer merely a publicity gimmick for companies to gain consumers' favor, and it has become a logo that can bring real money to enterprises. According to statistics from the Ministry of Finance, as of the end of April 2010, the "Energy-saving Products Benefiting the People's Project" has issued more than 7 billion yuan of financial subsidies.

The policy has an immediate impact on the energy-efficient air-conditioning market. From 2004 to 2008, the market share of high-efficiency energy-saving air conditioners with energy efficiency grades of 1 and 2 in China has been hovering around 5%, and over 70% of them are non-energy-saving five-level air conditioners. By May 2010, the proportion of primary and secondary energy-saving air-conditioning has quickly risen to more than 80%.

However, these air-conditioners wearing "high-efficiency" clothing may not really save energy. In the past two years, Quality Supervision Bureaus in Shanghai, Beijing, Jiangsu, Shandong, Shanxi and other places have issued quality inspection reports, informing some companies of their counterfeits on energy efficiency labels.

Recently, the Shanghai Bureau of Quality Supervision has also issued a report on the quality inspection of Shanghai household refrigerators in 2011, including five batches of brand products including Galanz, Watson, and BEKO. The "Efficiency Level" item is not qualified and is judged as having serious quality problems.

In November 2011, the Beijing Municipal Bureau of Quality and Technical Supervision carried out quality supervision and spot checks on small household appliances and toy products in the production field in Beijing. The results also showed that some of the products were unqualified, mainly because “product marks and description items did not meet the standard requirements.” .

All indicators can be falsified

Yang Hongmin, a spokesman for Hisense Beijing, believes that the fraud is far more serious than everyone thinks.

“Not only small businesses, but some influential companies will do the same, and even some companies will be very aggressive. For example, 6A refrigerators, energy efficiency index of refrigerators, noise, load temperature rise, refrigeration capacity, cooling speed, and quality of refrigerated food storage The six main performance indicators are divided into four grades: A, B, C, and D. If a refrigerator has all of these six indicators reach the A level, this kind of refrigerator can be called “6A refrigerator.” However, some companies are not I will also give myself a '6A' sign."

“There are still some companies that are overkill. The volume of refrigerators is clearly set at 210 liters. The result is that 200 liters are not reached. This is different from what the trader sells. It does not give enough weight. The practice is very low, and the fraud is very explicit. "Yang Hongmin said, in addition, other indicators of white electricity products, such as noise, freezing capacity, freezing speed, power consumption, energy efficiency rating and other indicators, have corporate fraud. “There are also some corporate publicity products that can remove odors, eradicate germs, ethylene and other similar chemical gases, but they are not really able to achieve corporate commitment in actual use, but they have to use question marks.”

Companies can defraud certification agencies and get test reports smoothly. The most common method is to cross the ocean. "Sent to the laboratory to test the products that meet the standard, but the final batch of marketed products is another non-compliance product."

Earlier, Wang Ruohong, director of the Energy Efficiency Label Management Center of the China National Institute of Standardization, said in an interview with Global Entrepreneur. "The 'energy efficiency management approach' is just a paper document and it is impossible to curb the problem of energy efficiency."

No wonder the chairman of a white power company in Qingdao recently expressed disappointment that the industry is a "bad" industry and a completely non-truthful industry. It can be said that telling lies is more moist than telling the truth. "This industry is full of lies, and I don't know why this industry is not sanctioned."

â–  Observation

Behind the "virtual standard" is huge profits

Various geological inspection agencies have repeatedly investigated and dealt with, and the industry has also complained. What are the reasons for the "virtual standard"? Liang Zhenpeng, a person in the home appliance industry, said that the huge profit behind the "virtual standard" is the key issue. "The pursuit of high premiums by home appliance manufacturers is the driving force for companies to go to the level of virtual energy efficiency."

According to the air-conditioning energy efficiency subsidy standard that was promulgated in 2009, every sales of a Class 1 and Class 2 energy-efficient air-conditioner will earn a national financial subsidy of 300-850 yuan. After June 2010, the standard was lowered to 150-250 yuan. Jingdong (microblogging) Mall's price information shows that the current price of 1P fixed-frequency heating and cooling air-conditioning in the 2800 yuan, the cheapest Oaks air-conditioning is only 2199 yuan.

Financial subsidies can account for 10% of the final selling price of a product, and how companies will give up this portion of profits. According to the report of Xinhua News Agency, by the end of 2010, in order to implement the “Energy-saving Products Benefiting the People's Project”, the central government has arranged more than 16 billion yuan to promote more than 34 million sets of efficient air-conditioning energy-saving air-conditioning units.

"In addition to financial subsidies, the imaginary mark itself can also bring profits to the company, especially the 'functional imaginary standard'. For example, air conditioners other than formaldehyde, Gree's 1 Hz 45W air conditioners, etc., allow the product to immediately have a selling point, from the same category. The product stands out." Liang Zhenpeng said, "There is also a situation that, under the competitive pressure of price warfare, home appliance companies in the process of cutting corners and cutting costs, it is natural that they will not be able to produce even the basic national energy efficiency threshold will not be reached. Unqualified product."

U.S. electrical appliance spokesperson Wang Jinliang believes that the direct cause of this problem is insufficient law enforcement and the production of local protectionism. “A lot of local governments know that there are things that companies fail to produce, but they still keep one eye closed to allow the product to flow out. Even if there are occasional investigations, it’s all over the boots. It ends with a little money. There are tens of millions of interests. If you spend more than 100,000 on it, you will be willing to do business honestly."

"If local law enforcement is strengthened and illegal investigations are conducted, the fraudulent enterprise will be bankrupted and closed down, and he will not be able to sell. I do not believe that there are other companies that dare to fake. So the key to the problem is that the cost of illegality is very low, and everyone dares to go. Offensive policy." Wang Jinliang said.

The "Energy Efficiency Labeling Management Measures" shows that if any unscrupulous company uses this country to spend huge sums of money to promote energy saving and emission reduction projects that benefit the common people as a tool for profiteering, this type of deception is discovered and the penalty is only " Local energy conservation management departments or local quality inspection departments shall order corrections and stop the use of energy efficiency labels within a time limit; if the circumstances are serious, the local quality inspection department shall impose a fine of up to 10,000 yuan."

â– Saying

"Void" has become a hidden rule in the industry

The "virtual standard" situation is not a white company's patent. In recent years, domestic household electrical appliances have successively staged "Oolong" on energy-efficiency labels. From small household appliances to white electricity and black electricity, the entire home appliance industry is involved.

Recently, the Shaanxi Provincial Bureau of Quality and Technical Supervision released on the official website an announcement on the results of spot checks of some consumer products in the fourth quarter of 2011. The pass rate of rice cookers and induction cookers was only 70%. Among them, the induction cookers of Xianke, Xinfei, Yingji, Fujibao, Ouke and Galanz were all unqualified in terms of thermal efficiency, and the newly-fired rice cookers were found to be unqualified for input power and current.

Liu Buchen, an expert in the home appliance industry, said that the virtual standard has become the unspoken rules of the household appliance industry. Enterprises have benefited from it and formed the effect of bad money driving out good money. Moreover, this kind of bluff situation not only appears in the field of “energy efficiency labeling”, but many indicators are false. For example, the screen size of many TVs that consumers buy is 42 inches, which may not actually reach the target; the actual 6 kg washing machine is 5.5 kg; the 200 litre refrigerator that can be bought can have 190 liters. It's good. This situation is very numerous and has become the unspoken rules of the industry.

As consumers, it is difficult to identify these imaginary products.

“Consumers have absolutely no way. There is no way to do that. Even industry experts cannot see the power consumption of the products. It is necessary to use the necessary laboratory tests and instruments in the laboratory to determine whether an enterprise is lying or not. "Yang Hongmin said.

Yang Hongmin said that the industry is now a mixed bag and the order of competition is not standardized. “Those businesses that are honest and do not opportunistic are going to lose out; those companies that are speculative are simply cheap. This is the status quo in the industry, and many companies are shortsighted in complying with this rule. To change this situation, the government must come out to do this work. Companies that have severely punished speculative enterprises have no place for burial. Such a good company can stand out."