After more than 30 years of development in the lighting industry, some well-known lighting brands have also been formed in the early giant lighting companies, and the lighting industry led by the ancient town has developed over the past 10 years. Its products are exported to more than 200 countries in Europe and the United States, and domestic lighting is also making rapid progress. In recent years, the real estate industry has been undergoing a complete "crash," and housing renovation has driven the rapid development of the building materials and furniture industries, and the lighting industry has also been revitalized. In 2010, under the influence of a low-carbon economy, the lighting market that has been bred for many years is like a “flash floodâ€, and it is full of water. Swept the lighting market, with the appearance of "light nest" in Chongqing, lighting, hypermarkets, lighting city has appeared in various cities, lighting has become a mainstream consumer. However, if the industry wants to be bigger and stronger, it must improve its own institutions. Looking at the electronic products and home appliance industry, we can feel the perfect business model and high-quality after-sales service system, which is enough to see the maturity of the entire industry and consumer evaluation. The lighting industry, in addition to large stores, brand stores have changed after the sale, other retail, wholesale are accompanied by price chaos, poor quality, after sales without the embarrassment. Of course, this is the overall immaturity of the lighting industry. With the expansion of the real market, this embarrassing situation must be broken, and the sales structure must be perfected to become the primary task of improving lighting consumption. How to improve the structure of the store, Lizhen Lighting Weekly said that after more than three years of investment in Lizhen Lighting, the chain stores are located in various provinces and cities across the country, hoping to create a "brand" and "service" well-known lighting brand through their own brand influence. Taking the brand model as its own responsibility, it strictly enforces the system of price transparency, quality clearance and service improvement to promote the development of the monopoly of medium-sized urban lighting. The opening of consumer complaint channels in Shilihe Lighting City will take the lead in improving domestic lighting consumption services, achieving standardized and transparent lighting market, comprehensive protection of consumer interests, and value-added industry reputation. The town lighting market staff said that regulating the market structure needs to move from the cities to the rural areas, especially the current large number of urban lighting stores, large consumption, complaints channels, after-sales service and other structural improvements, is directly related to the rapid and healthy development of the industry; and the rural market has not yet formed a scale The contradiction is not obvious, and Zhejiang is also a process of long-term development of the lighting industry.