GLII: Survey of penetration rate of LED lighting products in national lighting shops

( Text / High- tech LED Industry Research Institute ) Due to the high price and low market acceptance of LED lighting fixtures, the market generally believes that LED sales can only be carried out through engineering and government project channels, and is not suitable for traditional channel sales. As for the actual situation of the specific market, it is still unclear for most operators. For this reason, Gaogong LED has conducted a comprehensive investigation on the national lighting market.

In August 2011, Gaogong LED surveyed more than 4,735 lighting sales companies nationwide. Unexpectedly, 41% of the merchants have begun to sell LED general lighting products. These products are mainly LED spotlights, LED downlights, LED bulbs, and LED fluorescent strips.

Note: The LED luminaires here refer to LED lighting products that have been involved in more than 85% of general lighting fixtures.
Judging from the results of this survey, the penetration of LED general lighting in the lighting market in various regions is quite different.

Guangdong LED lighting market situation



The proportion of lighting shops selling LED general lighting products in Guangdong reached 43%, higher than the national average of 41%.

Zhongshan Lighting Market
A total of 1,280 lighting shops were surveyed in Zhongshan, including Xinxing Avenue, Guzhen Times Square, Accessories City, Century Lighting Plaza, World Trade Lighting Expo Center, and streets near Guomao.

The proportion of LED lighting products sold in different market lighting shops is very different, the lowest is below 10%, and the highest is more than 60%. Among them, there are shops selling LED general lighting products, mainly direct sales and wholesale, accounting for more than 85%.

The large-scale lighting city or lighting plaza in Guzhen is mainly based on traditional lamps, especially crystal lamps. There are few shops selling LED lamps in these malls, mainly some small shops selling on the street. In small-scale lighting shops, the proportion of LED lighting fixtures sold is quite large.

Whether LEDs replace conventional lamps have different opinions, and some feel that they may be replaced if prices can be lowered. Some people think that technology and price can't be accepted at present, and there won't be much results in at least 10 years. Because of the lamps they sell, customers are still hanging on conventional lights. Some sales of LED lamps have achieved good returns, and plans to sell LED lamps and lighting products in 2012, and believe that if you only sell LED lamps, there is no choice but to choose LED lighting products.

The price difference of different LED lighting products is quite large, even several times. The price of LED bulbs is more realistic. Most of 3W is 30~35 yuan/piece, and 10W is mostly between 80~100 yuan/piece.

Guangzhou lighting market
A total of 260 lighting shops were surveyed in Guangzhou, including Nantian Lighting Center, Taigu Lighting City, Dayan Street, and Wanhao Motor City.

The proportion of LED general lighting products in various lighting city shops in Guangzhou is also different from that in Zhongshan. The lowest is only about 20%, and the highest is more than 80%. The enthusiasm for selling LED general lighting products is much larger than that of small ones. Shop.

The LED lighting shops in Guangzhou are mainly agents, accounting for more than 80% of the proportion, and mainly retail. The proportion of direct sales is small.

Some shops said that their LED lamps are better than traditional lamps, but some shops do not even know which factory is the lamp, let alone what chip is used.

The price difference of different LED lighting products is large. Taking 3W spotlights as an example, most of the quotations are between 25-35 yuan, but the highest price is 197 yuan.

Changzhou Wujin Zouqu Lighting Market

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