According to statistics from related departments, in 2008 China's lighting industry output value reached 300 billion yuan, and it is growing at a rate of 20% every year. The ancient town known as Dengdu is the leader of the lighting industry in China. According to statistics, more than 5,000 lamps and lanterns production companies have gathered in Guzhen and surrounding areas. There are 10 lamps in the town with larger lamps and lanterns. The turnover of products exceeded 20 billion yuan, accounting for 40% of the total lighting lighting transactions. In recent years, led by the ancient town, the lighting industry has made considerable progress. Companies, merchants, agents, and distributors who are involved in the lighting industry abound, and strong market competition has made this highly competitive industry extremely competitive.
The fierce competition in the lighting industry is mainly reflected in more and more people engaged in the lighting industry. Of course, this is also the result of green lighting and the overall improvement of people's living standards in China. At the same time, the house from the decoration style to furniture, household appliances, people are less red personality, fashion, lighting with its scientific lighting to meet the diversified needs of contemporary life. Mr. Cheng, who is responsible for the lighting of famous brand art lamp masters, said that lighting with its personality meets the style of contemporary taste life, and the chic styling brings a fresh life flavor to the dwellers who like dwellings. Therefore, in recent years, the lighting industry has been booming, and branded lighting stores have sprung up everywhere.
As the fourth media, the Internet has been favored by more and more people for its comprehensive, fast and accurate information dissemination. It is no longer a myth that people never leave home and win. With fierce competition in the mall, whoever can put its own products to the public at the first time will have the first opportunity to eat crabs. It is the dream of all lighting companies to expand their brands through website promotion and blog marketing. However, most companies often use a lot of money or do not achieve practical results.
Now people are aware of the importance of information delivered by the Internet. Therefore, corporate websites must do a good job, but because of fierce competition in the lighting industry, most of them do bidding in Baidu, followed by setting up advertising spaces in major online websites (for example, business websites such as 3158) and again through emails, forums, and text messages. Promote the website to realize the integration of corporate physical storefront and online e-commerce.
The trend that the lighting industry tends to be is franchising, for example, art lighting master lighting is to attract investors to join the chain through a superior investment policy. Contemporary online shopping has become a fashion, it is sought after by people for its cheap, convenient and diversified. Therefore, lighting online mall has also become the future direction of development, the franchise entity store will be conducive to future online shopping service. The main performance of online shopping after-sales service With LED semiconductor energy-saving lamps, lamps and other miscellaneous design, lamps require professional technical support from installation to maintenance, online shopping service has become an important process in the marketing process.
With the development of the network today, there is no doubt about the significance of corporate marketing. In addition to keeping track of your keyword rankings, it is time to eliminate negative information. Today's online world can send you to heaven, but it will also be easy to put you in hell. Do not let your brand, word of mouth by peers or unfavorable to the blow, do a good job of product quality and after-sales service, then the successful business dream is no longer a myth!
Analysis of Network Marketing Skills in Lighting Industry
In December 2009, the Heads of Nations of the Global Climate Conference in Copenhagen proposed that China should be suitable for the development of a low-carbon economy. In March this year, representatives of the Chinese People's Political Consultative Conference (CPPCC) and the government in the “two sessions†focused on energy saving and emission reduction. Green, low-carbon life has become a trend in all walks of life. The lighting industry naturally takes the LED semiconductor lighting industry.