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On August 31, the microblogging account named “TBO Tmall Cinema†and the WeChat public account were formally launched. After playing the slogan “This will be the best home theater you’ve ever seen,†Weibo and Wechat accounts have introduced the upcoming online movies in Tmall Cinema, including speed and passion series, imitation games and the sea. Flat king 2 and so on. Households with related products such as Lynx Box can find the TBO Lynx Theatre on the Lynx Box and watch these videos.
Compared with the heated discussions in the industry just announced before the news of Tmall Cinema, the Weibo WeChat account on the line this time can be said to be quite low-key. As of now, the TBO Lynx Cinema has fewer than one thousand fans on Weibo, and micro-signals have only a few thousand readings. At present, Alibaba has not given any official position.
The Curiosity Daily learned from related channels that Tmall Cinema has not yet officially launched. This may be an important reason for Alibaba.com's low-profile launch of Weibo WeChat accounts and some of the film orders.
In addition to Weibo WeChat, which Chinese viewers can reach, Curiosity Daily found that there is also an account named TBO.TMALLBOXOFFICE on Instagram. This may mean that Alibaba does not want the Tmall Cinema audience to be confined to Chinese audiences.
Prior to this, Alibaba made a lot of preparations for the launch of Tmall Cinema. In terms of content, Alibaba and Ray Media have entered into a cooperation, and the Tmall Box will also become a priority television distribution channel for light films. In addition, Lions Gate Films, Discovery Channel, Huayi Brothers, and Sony Pictures are partners of Alibaba.
In terms of channels, Alibaba and two companies with Internet TV licenses, Hua Digital Media and E-Media, have cooperation. In June of this year, Alibaba also established the China Television Cinema Alliance with the cable TV operator Gehua Huada in Beijing.
Although Alibaba has not provided more news at present, but from the previous cooperation, and this time Weibo WeChat, even Instagram account on the line, I believe that the day of the Tmall cinema officially launched is not far off, and This will be a big move for Alibaba.
Alibaba Tmall Theater is Coming to Lynx Box Benefits
Alibaba's layout in culture, film, and television does not seem to have a bottleneck, and the results of its investment are constantly showing. At the Shanghai Film Festival in June, Alibaba has revealed that it will launch an online video service based on the TV platform within two months, which is Tmall Cinema, also known as TBO. Recently, Tmall seems to finally have signs of going online.