OFweek smart home network news Recently, the meter home has a new trend, a product called "Mi Jia full inverter air conditioner" appears in the national 3C quality certification center, while the manufacturer is Changhong. Second test water conditioning market The mobile phone started Xiaomi, the last two or three years began to cross the border, first charge the treasure and other mobile phones and edge hardware, followed by starting to do laptop computers, to the current Mi family, are the results of step-by-step cross-border millet. Looking at Mi's products, there are water heaters, small refrigerators and other household electrical appliances. Air conditioning seems to be just a site on Xiaomi's schedule. It is worth noting that it is not a day or two that Xiaomi wants to do air-conditioning. As early as two years ago, Xiaomi handed a hand to the United States to jointly launch “i? Youth Smart Air-Conditioning,†claiming to be “the first air-conditioner for young peopleâ€. With Bluetooth + WiFi dual-mode, with the millet bracelet, smart home suite real-time linkage, starting at 2699 yuan. At the same time, Xiaomi also invested $ 1.266 billion in a high-profile share of the United States in 2014, showing its firm determination. However, this product did not cause much repercussions at the time, and no follow-up sound. The failure of the first test failed to stop Jimmy from making air conditioning. Last year, Xiaomi sought a professional team in the air-conditioning industry and hoped to open up the technology, channels and other industrial chains to prepare for the second entry into the air-conditioning industry. At present, this millet air conditioner that is exposed does not have detailed specifications and other information, but it can certainly be the main product of the Mi family. It is said that Xiaomi this inverter air conditioner will be the main hit of the young generation of renters, still the main cost-effective. According to the current market conditions, millet inverter air conditioner prices are expected to be up and down two thousand dollars. Compared to the first ignorance, Xiaomi prepared a longer time in the second test of the air-conditioning market, not only with the endorsement of the Mijia brand and the connection of various smart home products, but also with Changhong. Technology and production are strongly protected. A crossover with a fire Xiaomi has been coveting the air-conditioning industry for a long time. However, in the air-conditioner market where Gree and Midea’s duopoly accounted for more than 60% of the market, it was difficult for Xiaomi to attempt to achieve subversion. As a result, millet air conditioners have yet to come out and usher in a question. "Millet makes air conditioners like Gree makes mobile phones like thunder and rain," "The butcher will regret it," and "Millet's air conditioner may bring himself into another pit" and so on. People who are not optimistic about millet air-conditioning say that the possibility of millet's failure to enter the air-conditioning market is far higher than the possibility of success! For one, air conditioning emphasizes core technology. Its core component is the air-conditioning compressor. Gree and Midea, currently the top two air conditioners in the country, have their own air-conditioning compressors. The advantage of Xiaomi is software, which makes it difficult for Xiaomi to provide enough help for the air-conditioning business. Second, the air-conditioning product is a seven-point installation with three-point quality. It requires a lot of resources to establish its own air-conditioning installation team. This is a major challenge for Xiaomi, who emphasizes asset-light operations. Air-conditioning is the absolute main business of Gree, accounting for more than 80% of its revenue, Xiaomi has always stressed the advantage of cost, so the number of air-conditioning market will take away some of their market share, causing air-conditioning price war led to a drop in the average price of air-conditioning. This is all Gree would not like to see, because it will affect its revenue growth. In the face of Xiaomi’s new entrants, Gree is likely to once again wave the patent banner to attack Xiaomi. Xiaomi has a serious lack of patents in the air-conditioning market. Gree holds tens of thousands of air-conditioning patents. Previously, it sued Oaks and Midea, two air-conditioning companies filed patent infringement lawsuits and filed claims of 50 million yuan and 110 million yuan respectively. This can be a significant obstacle. Frightened Xiaomi and its partner Changhong. Lei Jun’s dream of “making MUJI in science and technology†continues, and Xiaomi will not be satisfied with making only mobile phones. It is true that the air-conditioning industry has basically formed an oligarchic situation. Newcomers can play a limited role in the transfer, but as a price butcher, Xiaomi may also be able to reproduce the scene that subverted mobile phone prices in the past and become a “squid†in the air-conditioning industry. The market injects some fresh blood.
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