The first mention of the concept of "trust" in appliance promotion

Near the end of the year, all kinds of promotion of home appliance stores can be described as endless. The price reduction is undoubtedly the core of every promotion. However, in today's more rational consumer attitudes, how can we drive consumer desires and allow consumers to feel value-adding, and businesses are pursuing it.

Recently, the reporter learned from the market visit that in order to celebrate the anniversary of opening, Jiangmen, a first-time electric store, took "Xin" as its business philosophy. He hoped that through the price and service of honesty, it would change the past sales philosophy with a low price as the dominant factor and serve consumers. In order to stimulate consumption. This kind of business sales, whether consumers buy it? The reporter visited consumers, businesses, etc.

Business promotion first mention "letter" concept Yesterday, the reporter learned that in an interview, Jiangmen Gome to celebrate the opening of the eighth anniversary of the ground, is about to launch the first round before the Spring Festival promotional activities. Different from the usual promotional activities, the concept of “letter” was first proposed, and “80 percent of all products in the audience were capped at the end of the year”, and there was no guarantee that the commodity price was the lowest in the entire city.

Why did you not promise low prices and instead promised 80% of goods to be capped at 20%? Jiang Lei, general manager of Jiangmen Road, said Ray Lei, this is because Gome's business philosophy changes according to consumption changes, the reason. “In the past, the concept of buying that was measured solely by price has changed, and more and more consumers are willing to pay for service and reputation. This is a trust for businesses.”

When reporters visited home appliance stores, they also learned that in order to change the hard-press sales promoters, consumers did not necessarily buy the goods. Gome and other home appliance makers began to change their sales concepts and changed from traditional manufacturer-focused business ideas to consumer-oriented. Focus.

It is understood that in the past, sales promoters were only familiar with and were keen to recommend a certain brand, and they were not professional enough to provide consumers with a satisfactory product service. According to the new concept, the store was oriented to meet consumer demand and distributed from past operations. Businesses are transformed into business products, and promoters become “all-purpose shopping guides” to help consumers find the products they need. They become commodity service personnel and provide better services to consumers.

Business practice is worth looking forward to this new sales business philosophy for home appliance stores, the reporter interviewed a number of people randomly, the respondents were more sure of this attitude. “This practice is very good,” Mr. Dong said. “Like TV, we don’t understand professional things after all. If someone can tell you the difference, the strengths and weaknesses of several brands, then we will be more convenient when we choose. ”

Mr. Tan, who has researched the consumer market, stated that the appliance business philosophy that the consumer electronics store focuses on serving consumers is consistent with people’s current consumption concepts. “The emergence of this new concept and new means will give consumers a new feeling. How it works, but also observe."

The 8th Anniversary of GOME Launching Thanksgiving Night Market Jiangmen Gome 8th Anniversary Thanksgiving Night Market will be launched at 14:00 to 14:00 on January 18th. Consumers will be admitted to the market with the exception of color TV, refrigerators, washing machines, and air conditioners. 7 store linkage promotion. Citizens visit the main stores in Gome, and they can participate in the lucky draw with any purchase.