Hisense launched a new 80-inch L5 laser TV product while solving the two major pain points of too low brightness and too high price

The price is less than 20,000 yuan, and the viewing distance is only 3 meters. A house with more than 80 square meters can enjoy the visual experience of an 80-inch TV. On May 17, Hisense launched a new 80-inch L5 laser TV in Beijing, which greatly reduced the price and size threshold for large-screen TVs to enter ordinary families.

The large-screen TV is the consensus of the color TV industry. According to the statistics of Zhongyi Kang, the number of large-screen LCD TVs with a size of more than 50 inches in 2013 accounted for only 17%, and by 2017 it had exceeded 40%. This shows that consumers are increasingly demanding TV screen sizes.

In order to meet consumer demand for large-size TVs, more and more manufacturers regard laser TVs as a key product for market breakthroughs. Because laser TVs not only have a wide color gamut, long life and low power consumption, they are only one-tenth the price of LCD TVs of the same size. Data show that in 2017, the laser TV market grew at a rate of 200%, especially in the market of more than 80 inches, laser TV sales accounted for more than 60%.

However, although laser TV is very popular in the past two years, it is difficult to popularize. The fundamental reason is that the brightness is too low and the price is too high. Hisense's latest L5 laser TV has solved these two pain points at the same time.

Hisense launched a new 80-inch L5 laser TV product while solving the two major pain points of too low brightness and too high price

It is understood that the front brightness of the L5 laser TV screen can be up to 400nit, and it is equipped with an original customized Danish new generation DNP high-gain light-resistant hard screen. It can present a clear picture no matter what light source it is. A large-screen TV that you can watch comfortably without pulling the curtains. Moreover, its color gamut coverage is as high as 116%, and the colors are bright and vivid. Because it is a reflective light source, it is comfortable and not dazzling, so even if the size is up to 80 inches, it can be watched comfortably with a viewing distance of only 3 meters, which greatly reduces the large screen TV. Restrictions on family size and living room size. In terms of price, the price of 19999 yuan is about 10,000 yuan lower than that of LCD TVs of the same size on the market, which is equivalent to the price of 65-inch high-end LCD TVs. If the family has a replacement demand, this product has its price competitive advantage.

Liu Hongxin, president of Hisense Group, said that Hisense will unswervingly enlarge the laser TV industry and actively promote the rapid and comprehensive popularization of laser TV. Hisense believes that with the outbreak of laser TV, a new "golden age" of TV will be opened up.

According to IHS data from market research institutes, Hisense laser TVs have a 42.7% market share of 80-inch and above in the first quarter of this year. In the first quarter, when the LCD TV market fell 14.9% year-on-year, laser TV rose sharply by 182.9%. The industry expects 2018 to be the year of laser TV outbreak.

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