Driven by factors such as consumption upgrading and product structure optimization, China's water purifier market continues to expand. In 2018, the water purifier industry achieved a smooth start: market research institutions showed that despite the impact of the real estate market regulation and the Spring Festival misalignment factors, China's water purifier market maintained steady growth in the first quarter. Recently, the media visited a number of water purifier enterprises, and the responsible persons of the relevant water purifier enterprises expressed optimistic expectations on the market. They unswervingly adhered to the policy guidance of “households and non-speculation†to regulate the real estate market. Under the background, they are more eager to upgrade their product structure to increase their development momentum, further satisfy the needs of consumers' better life, and promote the continuous development of the water purifier industry and maintain the healthy growth of the market. The water purifier market started well, and enterprises generally held optimistic expectations. In 2017, the country's first-tier cities and key second-tier cities with overheated real estate market introduced intensive regulation and control policies, and the real estate market cooled significantly. Taking Beijing as an example, according to the statistics of the Beijing Municipal Bureau of Statistics, under the control of the most strict property market, the residential sales area of ​​Beijing in 2017 was 6.128 million square meters, down 38.3%; according to the data of the Beijing Municipal Construction and Construction Committee, 2017 In the year, the total number of second-hand houses in Beijing was 136,237 sets, a year-on-year decrease of 49.99%. As a water purifier industry downstream of real estate, it will be affected by the transmission and control of the real estate market. In addition, the misplaced factors of the Spring Festival also constitute a certain negative for the market sales of water purifiers. During the visit, some relevant business leaders said that in the first quarter of this year, the sales of water purifiers in the first and second-tier markets were not as good as the same period of last year, but the third- and fourth-tier markets maintained a good growth trend. Therefore, the water purifier industry still handed over a satisfactory answer in the first quarter. According to the data, in 2017, the retail volume of RO water purifiers in China's water purifier market was 150 billion yuan, up 8.4% year-on-year; the retail sales of hot and cold one water purifiers was more than 30 billion yuan, up 10.9% year-on-year. According to this, the person in charge of the water purifier enterprise boldly predicted that the water purifier is expected to become another sub-sector of 100 billion scale in China's household appliance industry. Water purifiers are ambitious and collectively increase their efforts In the face of stable growth and huge potential of China's water purifier market, whether it is Haier, Midea, a leading integrated appliance company, or professional water purifier manufacturing companies Angel, Gion, Jiale, etc., are increasing water purifier business Investment and layout efforts, and some latecomers continue to join the water purifier industry: Carrefour water purifiers after the launch of the "smart balance water purifier" series, followed by the layout of the IoT smart shared water purifier, the first batch The products have already been put into market operation and the effect is remarkable. Focus on endogenous power to emphasize product upgrades During the media visit, the person in charge of water purifiers almost expressed a highly consistent view: comfort, health, environmental protection, and safety have become the main demands of consumers for water purifiers. For this reason, related water purifier products will surround intelligence. The technical dimension of control, healthy living water, rapid heat, and differentiated appearance is used for product development, while the hot and cold integrated water purifier products mainly develop new products around zero cold water, constant temperature, large number of rises, and high mute. During the Jianbo Fair in Guangzhou on July 8-11, the Jiale Water Purifier will bring new products and face-to-face communication with consumers. Everyone will wait and see. In addition, the intelligent IoT sharing water machine is also one of the main points of the funeral products in the water purifier products. "We are confident that we can promote changes in China's water purification sector, and we can provide better solutions and better products to the Chinese market with the best and most advanced technologies, especially Wifi technology." Manager Dong said. In the survey, the person in charge of the water purifier company said that it is necessary to provide growth drivers for the development of the company through product and technological innovation, and provide innovative products and water purification solutions to meet the needs of consumers for a better life, thereby promoting the sustainable health of the industry. development of.
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