Google people's intelligent voice assistant has evolved to vow to fight with Amazon

[Guide]: A few days ago, the biggest highlight of Google ’s two-day IO conference was AI, and Google ’s intelligent voice assistant has evolved again. The efforts of the intelligent voice assistant can be seen. After all, the opponent is Amazon. .

From the developer conference, we can see that artificial intelligence is still the soul of all Google products. In the AI ​​war of giants, Google is absolutely reluctant to lag behind. At this conference, Google ’s recommendation for its intelligent voice assistant took a lot of time. A lot of strength.

Although Google Assistant is an old product, Google has given a new soul to this old product.

"Google Voice Assistant" is a product released by Google in 2016. It is a voice assistant similar to Apple Siri. The earliest hosts are Google Smart Speaker Google Home and voice software on mobile phones. The voice assistant is not new, but the improvement of the software system makes it more "smart"; the exponential growth of artificial intelligence, it is becoming a product with human intelligence like the movie "Her".

The voice assistant is the highlight of the entire Google I / O conference. Let ’s take a look at where it has evolved:

When this "voice assistant" called the barber shop to help the owner schedule a haircut, everyone at the scene was surprised whether it was a person or a machine. If the earlier machine talk was still stiff and deliberate, Google Assistant has a personalized voice. For example, when the clerk said "give me some time", the little assistant easily hummed, as if he was thinking. Some people at the scene lamented that they suddenly had some "fear" of this display, because they might not be able to tell whether they were talking to the robot in the future.

Machines are thinking like humans, or thinking like "smart people". Immediately afterwards, a voice assistant failed to order a meal because the restaurant was full. But the waiter of this restaurant does not speak according to the routine. When the waiter himself is in a chaos, the Google assistant behaves more sensible than human.

Google made this technology Google Duplex, referring to solving a thing we can only call to complete. The live demo is the final state that Google hopes to achieve, and it is still in its early stages.

This year, six accent types were added to this product, and the sound of the famous American singer John Legend was used as the sound source. Don't underestimate these increasingly natural human voices. Google only needs a little bit of the original material of the sound to generate a very similar sound image. The most intuitive feeling of this kind of human voice is that it is more barrier-free than communicating with robots.

Since its launch in 2016, the "Voice Assistant" is just a little assistant who can easily show music movies, recognize the voice of the owner, and make phone calls. This year, this product is more intelligent in the dialogue. It does not need to be awakened with "Hey Google" every time. It can continuously talk with people, answer the game results, and query the next game. These slightly more complicated functions.

"Turn on the Warriors game and the popcorn machine." "Dim the light in the living room and kitchen." It can understand and handle multi-threaded tasks. At the same time, this voice assistant can also help you book Starbucks coffee. At present, Google has started cooperation with Doordash, 711, Starbucks and other catering brands.

"Google Voice Assistant" will also launch a visual machine. This product was once demonstrated at CES. It can display navigation routes, recipe videos, etc., and shows a video of how to get cooking tutorials by asking questions through voice. In July of this year, Lenovo, Samsung, and JBL will release this type of speaker with a display screen equipped with "Google Voice Assistant".

"AI is the most important thing in human society, it has a more profound meaning than electricity and fire." Google CEO Sundar Pichai (Sundar Pichai) once said. At the beginning of this release, the system introduced AI landing scenarios, such as detecting diabetes through the retina; semi-automatically writing emails through understanding the context; restoring black and white photos to color, and a series of intelligent operations of Google Voice Assistant.

Whether it is to answer questions more intelligently or to help order food, behind the "voice assistant" is the rapid advancement of artificial intelligence technology. From mocking the accuracy of speech recognition to being able to talk to humans with emotions today, if artificial intelligence is becoming the blood of all Google Empire products, then “Google Voice Assistant” relies on search technology and is becoming the organ that gets through all products .

It is opening up smart homes, search, maps, offline services and becoming a new platform. Google Voice Assistant accesses 500 million mobile phones, cars and smart home devices, supports more than 30 languages, and enters more than 80 countries and regions. China still does not support this application. In June this year, the voice assistant will also be embedded in Google Maps.

Joye Deng, co-founder of IBE Tech, told Caijing that the deepest feeling at this conference was how Google made the product reach more people and how to make it easier for people to use the product. "The voice assistant only needs to speak simply to complete the interaction with the machine, which lowers the threshold for grandparents to use Internet products." This is the most profound inspiration he has made, making the interaction easier and easier to use.

In the live show, a grandma spoke very non-standard English: "Hey Gogo; Hey Gogo". After failing again and again, the voice assistant was finally “awakened” after repeated training with non-standard shouts and started serving the grandmother.

When the "voice assistant" was released, Google announced that developers can create applications (AcTIon) on the voice assistant, which can be understood as small programs embedded in the voice assistant. Last year, AcTIon has begun to access payment functions. This year Google will launch a subscription-enabled feature in AcTIon and help developers promote their applications. This means that applications now connected to the AcTIon platform will receive the first batch of traffic dividends. Does this sound a bit like the early Android app store?

Among the Internet giants, looking at which business line of a company is most important can often be seen by the geographical location of the department. Google already has 80,000 employees and is so big that it will get lost. The “Google Voice Assistant” department is located in the same building as the founders Larry Page and Sergey Brin. Sundar Pichai is personally responsible.

Amazon Alexa market share is too high, Google feels pressure

According to the Vociebot statistical report, Amazon Echo accounted for 71.9% of the US smart speaker market share in 2017 sales, Google Home and Google Mini smart speakers accounted for 18.4%, and other hardware manufacturers including Apple accounted for 9.7% . In other words, Amazon's products occupy an absolute leading position in the US market because of their first-mover advantage.

In Google and Amazon, the hardware products that carry the "voice assistant" are smart speakers. Since last year, Amazon Echo smart speakers and Google Home have fought a price war, the purpose is to compete for the entrance of voice interaction. This year, Google Mini ’s smart speaker, Google Mini, has several promotions that cut prices to as low as $ 29.9. Staff said that Google ’s goal now is to enter as many American homes as possible to seize traffic first.

In May of this year, Google announced that the voice assistant had controlled 5,000 smart devices, and these devices came from 1,500 manufacturers worldwide; Amazon ’s voice assistant Alexa and 2,000 manufacturers cooperated to control about 1.2 smart devices.

At present, the Amazon Alexa assistant has a team of 5,000 people, while the Google voice assistant team is only about 1,000 people. A Google insider told Caijing: "Amazon has recruited more people than we have in the entire department, which makes the internal very anxious."

In July this year, Google will launch a visual smart speaker to make up for the lack of voice. The unit structure in the United States is mostly an open kitchen, which becomes the center of the family. This visual speaker cuts in from the recipe and shows how to cook in the kitchen. The product manager of this product told Caijing that there are a lot of questions that voice assistants are inconvenient to answer, such as whether the US President is guilty? The speaker could n’t read Google ’s number one answer directly to the user. The presence of the screen can further increase the application scenarios of voice products and handle requests that cannot be processed by voice.

In foreign countries, many users' mobile phone habits are changing. When they want to search for new information, they are used to saying their requests to their mobile phone Siri or Google Voice products instead of opening the search box. In the future, smart speakers are just the entrance. The voice technology behind smart speakers will become a key platform for connecting online and offline services.

It seems that "Google Voice Assistant" is getting through many links of core businesses such as Google Search. If we say that from the Internet era to the mobile Internet era, Google has seized the opportunity of Android; in the era of artificial intelligence, smart speakers are becoming the next "mobile phone", and the open platform for voice assistants may be the next "Android system."

Google has the largest search resources, combined with the strong artificial intelligence technology accumulated by itself, so it is slightly better in updating software products, but in the smart speaker market, Amazon preempts and occupies a higher market share. In the AI ​​hegemony, Amazon is Google's most powerful opponent, and Google is indeed under pressure.

The annual meeting of electronic enthusiasts in December, China IoT Conference now starts to sign up, when you will see the wonderful sharing brought by Google, Microsoft Qualcomm and other giants.

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