Apple confirms that it is focusing on betting on the driverless car field and hopes to become the industry's "best practice"

As you may have heard, Apple is developing a driverless car. The rumor is correct. In a letter to US regulators, Apple claims that driverless cars have significant social benefits and have great potential in many areas, including transportation.

Apple confirms that it is focusing on the field of driverless cars, and hopes to become the "best practice" in the industry.

Apple has issued a five-page letter to the National Highway Traffic Safety Administration (NHTSA) confirming that the company is investing in the field of driverless vehicles and hopes to help develop "best practices" in the industry. In the letter, Apple also acknowledged that there are many ethical issues in the development of driverless cars. At least three areas need to focus on: 1. Algorithms for determining the safety, mobility and legitimacy of driverless cars and their occupants. Impact; 2. In the design of driverless cars, there are challenges to ensure privacy and security; 3. The impact of driverless cars on the public interest, including the impact on employment and public space.

Apple recommends that anyone who tries to solve these problems should consult with industry leaders, consumers, federal agencies, and other ethics, technology, and public policy experts. Most importantly, Apple also called on regulators to treat traditional car manufacturers and their new competitors equally, and asked them to limit the regulatory rules associated with driverless car testing. Apple has registered three car-related domains, namely apple.car, apple.cars, and apple.auto.

This is exciting news, but we should remain vigilant. Registering a domain name and generating interest in a regulator is not the same as launching a real product to the market. In fact, Apple has not announced any car products yet. But it is worth noting that Apple's entry into the automotive sector will have a huge impact. As you can imagine, what if Ford releases a smartphone or Chrysler releases its own laptop? Basically, this may subvert the current reality.

But in fact, this is not surprising. If there is any technology company that can enter a completely different field, it is Apple. First, Apple has huge wealth. According to CNBC, Apple's cash reserves are as high as 237.6 billion US dollars, and Apple's cash even exceeds the US government. The cost of designing and manufacturing a new car from scratch is quite expensive. According to estimates by auto industry analysts, the money could be as high as $6 billion. Of course, this is only for traditional cars. But keep in mind that Apple will never make a traditional car, and it is entering a market that is largely untested. Who knows what technical and regulatory barriers it needs to overcome? In fact, Apple's risk of risk may be higher.

Second, Apple not only has a huge amount of cash reserves, it also has countless talents. In the highly competitive Silicon Valley labor market, Apple has attracted a large number of top talents in the automotive industry. From software development to industrial design, Apple has recruited the best experts. Apple is eager for a variety of technical talent, and is not limited to the United States. In 2015, Apple sponsored 1,391 H1B visas and 246 green cards. In short, Apple already has the resources to launch a massively disruptive project like driverless cars and ensure its success.

Finally, Apple has always only done "best". Apple will enter the market that is in the formation stage, and then launch the best products to define this market and dominate the market. The iPhone and iPad are the most typical examples. Currently, the auto-car market is still in its infancy, but it has amazing potential and is in an undeveloped and unverified state.

Tesla Electric has already equipped autopilots in its new car, Uber is also a driverless car in the Pittsburgh tester, and Ford plans to launch a driverless car in 2021. But these attempts are either too small or too narrow for technical applications. By 2020, Apple is likely to launch a fully self-driving car that has an iPhone-like reliability and industrial design that will attract people to line up for purchases. There is no doubt that Apple cars are very expensive, but most people can still afford them.

If these conjectures are correct, it is not difficult to see that Apple will eventually occupy a strong position in the automotive field.

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