Stores rush to take home appliances to the countryside "last train"

On November 30, Liaoning will conclude the “Home Appliances Going to the Countryside” policy together with 10 provinces and cities including Hubei, Hunan, Inner Mongolia, Heilongjiang, Anhui, Guangxi and Shaanxi. The conference held by the Ministry of Industry and Information Technology recently did not decide whether to continue the old government or introduce a new deal next year.

Appliance stores rush to take "last train"

Since December 2007, the country has taken the lead in Shandong, Henan, Sichuan and other provinces to pilot the "home appliances to the countryside" policy, and then extended to other provinces and cities in Liaoning. In order to maintain fair policies, the unified implementation of the “Home Appliances to the Countryside” policy in all regions is tentatively scheduled to be 4 years, and Liaoning Province will expire at the end of this month.

Residents who have agricultural accounts can purchase TV sets, refrigerators, mobile phones, washing machines, motorcycles, computers, water heaters, air conditioners, and other home appliances, and they can enjoy financial subsidies of 13% of the product price. Seeing that the preferential policies will expire, Shenyang major home appliances stores have stepped up promotional efforts.

According to the relevant person in charge of the Liaoning Provincial Service Industry Commission, as of the end of September, the cumulative sales of home appliances to the countryside in the province this year reached 7.628 million units, which achieved sales of 17.61 billion yuan. Recently, the sales of home appliances to the countryside are also relatively good. Many home appliance stores have launched various publicity campaigns for products going to the countryside, and some cities have also launched special home appliances to the countryside in November. The original price of 3,000 yuan TV, in addition to 13% of the subsidies, there are 100 yuan price cuts, in total to save 490 yuan, equivalent to hit 15% off.

The Ministry of Industry and Information Technology held an emergency conference

Recently, the Department of Electronic Information of the Ministry of Industry and Information Technology, together with the Consumer Products Industry Division, rushed to convene a follow-up policy on follow-up policies for home appliances to the countryside before the expiry of the Home Appliances to the Countryside Policy. The heads of relevant departments in Liaoning Province and Shenyang City participated in the meeting. However, the policy of connecting home appliances to the countryside has not yet been introduced and is still under further investigation.

The vast majority of participants believe that the policy of extending home appliances to the countryside will definitely bring benefits to consumers. However, some businesses believe that if policies continue, they may overdraw the market and lead to overcapacity of some products. The industry believes that the introduction of a new pro-consumption policy is a high probability event, but the new policy is not a simple continuation of the original policy, energy-saving subsidies may be the focus of future policies.

In addition, the national policy on home appliances to the countryside will expire on January 31 next year, and the new car-to-country policy that has attracted much attention will not be introduced for the time being. According to previous news, the new round of automobile-to-country policy is expected to take over the home appliances to the countryside policy, and said that the state provided one-time financial subsidies for farmers to purchase cars and minibuses with a displacement of 1.3 liters or less.

Subsidy funds redemption procedure is simplified

The relevant person in charge of the Shenyang Municipal Service Industry Committee stated that after the expiry of the home appliances going to the countryside policy, the local home appliance sales enterprises must supervise the original affiliated sales outlets to immediately withdraw the “Home Appliances to the Rural Designated Store” logo, and unsold home appliances to the countryside. Products can continue to be sold as general merchandise, and financial departments at all levels will conduct subsidy fund liquidation.

According to reports, the new policies and measures to support the home appliance industry's "expanding domestic demand and stabilizing growth" will surely be introduced in the future. At present, the country is rectifying the problems existing in the implementation of home appliances and home appliance trade-in policies. For example, people in urban areas lease agricultural accounts to buy home appliances to rural areas, and dealers make up for subsidy for energy-saving appliances. Only by blocking these loopholes will the new Huimin policy be implemented better.

It is understood that the home appliance energy saving subsidy policy is simplifying the procedures for subsidizing the payment of funds, requiring distributors to subsidize funds to be paid to consumers at the time of sale, and must not require consumers to receive subsidies after returning to the shopping mall. In addition, in order to prevent fraudulent supplementation, consumers need to sign a "subsidy acceptance confirmation form" when they receive the subsidy, and provide the unique code of the product, personal identification information and contact information, etc., to confirm the authenticity of sales.