He Wenbin: Why is the price of LED lighting channels unfolding?

On the afternoon of April 19th, Gaogong LED hosted the “2013 China Good Product Tour Exhibition and Merchants Conference” hosted by Gaogong LED's “Lighting Channel”. The Wuhan Station ended successfully.

The “2013 China Good Products Tour Exhibition and Merchants Conference” attracted more than 80 merchants from various channels such as circulation, retail and engineering to attend the meeting on time. During the period, Zhu Haisheng Lighting Chairman Yao Huaiju, Laiwei Optoelectronics Marketing Director Mao Zilai, Love Huajia Lighting Hubei Operations Center General Manager Wang Wenqiang, Wuhan Character Decoration Senior Designer Xiao Yong and others successively on corporate advantages, brand strategy, business tactics, In-depth discussion of lighting design and other aspects. Finally, He Wenbin, director of high-tech LED marketing, analyzed the situation of the LED industry with accurate data. The participants expressed that the quality of the forum was quite high, and the cost performance and marketing strategy of the company were close to the market and benefited a lot.


He Wenbin, director of high-tech LED marketing, said that LED price war is an impossible topic to avoid, but what is the purpose of the price war? He Wenbin believes that the first is to grab market share. After all, there will be brands in the user base, and they will control their competitors while expanding themselves. This is mainly concentrated in the circulation market. Also understand whether low-price competition really means lower quality.

He Wenbin said that blindly following the price war is definitely to reduce its own quality (abnormal behavior), but the order quantity, and the price adjustment is a normal behavior, including technology improvement, process improvement, process optimization and profit to the terminal.

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