Yesterday, the global smartphone shipments report released by data organization IDC in the second quarter of 2016 showed that the top five mobile phone manufacturers did not change compared with the first quarter, and the growth of smartphone shipments was in a stagnation period. According to the report, global smartphone shipments in the second quarter were 342.4 million units, up only 0.3% year-on-year. In the first quarter of this year, global smartphone shipments grew by only 0.2% year-on-year, the smallest year-on-year increase since records began. Like the first quarter, Samsung still led the global smartphone market in the second quarter, with 77 million units shipped, which is higher than the second-largest Apple and third-party Huawei's total shipments. 22.4%. Apple's smartphone shipments in the second quarter were 40.4 million units, down 15% year-on-year, with a market share of 11.8%; Huawei's shipments were 32.1 million units, down 8.4% year-on-year, with a market share of 9.4%; Gemini OPPO and vivo It ranked fourth and fifth respectively, with shipments of 22.6 million and 16.4 million, respectively, with market shares of 6.6% and 4.8%, respectively. IDC said in the report that as smartphone prices continue to decline, competition in the high-end market remains fierce, and vendors need to sell their flagship products at lower prices. Chinese mobile phone manufacturers such as Huawei, OPPO, vivo and Xiaomi have already achieved success through this strategy.
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