Indian native operating system surpasses iOS system as the second largest intelligent operating system

Indus OS is an Android-based operating system in India. At the end of 2015, its market share in India has surpassed Apple's iOS, becoming the second-largest smartphone operating system after Android. Since then, it has not only maintained its position, but has continued to widen the gap with iOS. According to market research firm Counterpoint Research, Indus OS now controls 6.3% of the Indian smartphone market.

Indian native operating system surpasses iOS system into the second largest intelligent operating system

In the second quarter of 2015, when Indus OS and the Indian domestic mobile phone manufacturer Micromax married, it has made great progress. In India, Micromax is the second-largest mobile phone manufacturer behind mobile phone sales. In the first quarter of 2016, the company accounted for 17% of the total smartphone sales in India.

Indus OS has beaten big companies that are much larger than it, such as Apple, which shows that in non-Western markets, the power of localization is very powerful. Because local companies are more aware of market trends and consumer demand. Apple's slow localization process is likely to be the main reason why it was taken away by Indus OS.

Smaller localization platforms like Indus OS threaten Android and Apple's position in emerging markets as they are more attractive to developers, operators and manufacturers.

1. Producers gain greater freedom. When producing devices for Android, original equipment manufacturers (OEMs) had to pre-install some Google apps on their phones in order to access the Google App Store. These additional applications can drain the battery and conflict with autonomous applications installed by the original equipment manufacturer on the phone.

2. Developers have deeper access to the local market. Indus OS supports at least 12 mainstream Indian languages ​​and English. This is important for developers because it means they can develop software based on local market needs and adjust accordingly to capture more potential users.

3. Wireless carriers are more likely to promote Indus OS phones. Network operators allow users to pay for downloading applications or making in-app purchases through their network, and get a certain commission from them. Therefore, it is in the interest of the operator to promote mobile phones that charge users through their payment systems. This motivates operators to promote Indus OS phones more aggressively.

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