Nano Color Initiates New Chu and Han Controversy in the "Pure Color" Times of LCD TVs

OFweek smart home network news In recent years, television display technology update speed significantly accelerated, in addition to the screen resolution from 1080P gradually replaced by 4K2K 8K closer to the outside, in the display technology, self-luminous OLED TV, nano-materials to optimize the backlight of the LCD Technology and laser short-term concept products frequently appear on the consumer side. The industry's discussion on the merits of various display technologies is also inexhaustible.

Earlier in the controversy over future display technologies, the public was misled to horizontally compare OLED TVs with QD TVs, but in fact only three years of OLED TVs featuring self-luminescence and the use of nanomaterials were listed. The old LCD liquid crystal self-optimization solution, whether it is the principle of technology realization or the product life cycle, cannot be the same language, but the comparison of the advantages and disadvantages of completely different types of products may not be practically meaningful.

In fact, the contribution of quantum dot materials to the "old" LCD TV industry has been indispensable, and the maximum color gamut of liquid crystal display has been achieved through the ultimate control of backlight colors. Now NANO Color, another wide color gamut solution similar to quantum dot solutions, is becoming a new force in the color TV consumer market this spring.

Quantum dot ushered in new partners

Currently, LCD TVs, which are commonly used quantum dot technology, achieve higher color gamut, more pure colors, and more ideal stability. As a kind of imperfect display improvement technology, Quantum Dots swept the mid-end consumer market purchasing power with low-cost advantages, making it a veritable “net red” for the 2016 LCD TV industry. Inorganic nanocrystalline quantum dot material emits colored light that is more pure than ordinary liquid crystals after being stimulated by the backlight, especially for blue, and also has a breakthrough in the color gamut, achieving an ultra-wide 110% of the liquid crystal display system. The gamut establishes the merits of the Hanma.

Starting this year, Quantum Dots are no longer alone in improving the LCD technology. According to the home network, mainstream TV brands including Changhong, Konka, Skyworth, etc. will introduce new “net red” in the new LCD TVs this spring—pure color. It is a new reformist with the same low cost as the quantum dot technology and the wide color gamut solution—the “Nano Color” display technology (Nano Color).

Where is the "solid color" technology sacred? In principle, how can we achieve the same excellent color purity as quantum dots? This must start with the international definition of color purity.

According to HEA's review of international authoritative data, it has been found that the bright colors emerging on LCD televisions of all ages are all mixed by three primary colors. In 1931, the CIE (International Standard Lighting Committee) stipulated that the CIE-RGB primary color system is the universal standard and it is still in use today. The standard specifies the three primary colors standards for the global electronic display devices. The three wavelengths of the three primary colors in the RGB system are red (R) 700 nm, green (G) 546.1 nm, and blue (B) 435.8 nm. When the three primary colors of the display device have good optical consistency and converge to their respective standard wavelengths, the picture formed by the color mixing is closest to the theoretical state, that is, the best color representation of the television picture.

The new forces are actually brothers

With the progress of the years, TV display technology has also continued to develop. However, before nano-materials optimize the appearance of backlight colors, in addition to increasing the brightness of the backlight, LCD TVs have always been difficult to overcome the problem of small color gamut coverage.

Even though the pure color improvement scheme for the three primary colors of light sources, such as the quantum dot technology, appears, although the color gamut coverage of LCD TVs has been greatly improved, the consistency of the purity of the three primary colors has not been achieved. In other words, the optimized light is not The wavelengths that can be specified to the CIE at the same time are extremely close together, either with a single blue or a pure green display. This means that the final light color of its mix-up still deviates from the source color of the source. The so-called color gamut of performance is wider, but it cannot be precise.

This is why the TV screens seen in the stores are always bright and “false”. This is precisely because the wide color gamut technology lacks the shading correction, and the ubiquitous color of the three primary colors is not pure.

In fact, consistent with the idea of ​​quantum dot technology, "solid color" display technology is also trying to ensure the purity of the three primary colors, so that its color mixing is more accurate and true, close to the content of the screen itself wants to express. Although quantum dot technology and stunning technology have mastered the same principle in principle, there are differences in the means of implementation. If the quantum dot technology is likened to the "release" of the three original light, then the "solid color" technology can be understood as the "collection" of light passing through the liquid crystal light. Regardless of the processing method, the pure correction of the three primary colors is maximized.

Pure color technology is to add a layer of optical nanomaterials between the backlight module and the liquid crystal module. This is a specially designed microparticle with a diameter of about 1nm to absorb the stray light emitted by the backlight source to enhance the purity of the three primary colors of red, green, and blue.

In the long development process of color display technology, the bottleneck of color purity has finally been overcome by solid color technology and quantum dot technology. Industry insiders told the home network that the emergence of solid color technology will cause certain market impacts on the technology of Tongmen's Quantum Dots, but as a new force, the solid color technology will not become a substitute for quantum dots. Both technologies represent the improvement of the LCD display line. The highest solution, this year will be the upstream panel module suppliers will achieve mass production.

According to HEA, LeTV adopted a panel of “solid color” technology in its high-end new products in the spring and was labelled as “can challenge the quality of Japanese brand”. It is understood that Skyworth will formally release its basis on the 12th. "Air-colored" technology is the new full-size Air series, while Changhong and Konka will not be left behind.

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