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Since the second half of last year, the energies of domestic entrepreneurs and investment circles have been unprecedentedly high for the VR industry, and hundreds of companies engaged in VR projects have emerged at one time. However, as an ordinary user, the feeling is that the hardware devices are mixed and the content experience Uneven.
In the age of the Internet, hardware and content have always complemented each other. Li Huaiyu, the current CEO of the company, has experienced the entire Internet industry cycle. “At this stage, VR is like the Internet in 1999. Irrationality and immaturity are the norm. There is no doubt about the potential of VR, but many problems have not yet been resolved."
So, how to open up the upper and lower reaches of the industry chain to bring about relatively high quality VR experience? 
The logic of the micro-whale VR is to create a complete closed loop covering VR shooting equipment, VR content creation and hardware content output. For this reason, Micro-whale VR has done a series of things, trying to make "hardware, content, capital" troika. Go together.
1. Capital
First, at the capital level, the movements of the Chinese culture (CMC) behind the micro-whale VR can be described in terms of stability, accuracy, and ambiguity.
First, it invested in Jaunt, the company that has made the largest amount of financing in the VR field so far. Jaunt VR will join the Oriental Pearl New Media and Jaunt will jointly invest $100 million to establish Jaunt China. The company will completely duplicate Jaunt in the United States. Business and localize services.
In addition, Chinese Culture (CMC) took the micro-whale VR strategy to share the top platform for VR live broadcast - NextVR, the company live through the NBA game, the US presidential democracy debate and other content, designed to help their products solve the VR live shooting , transmission of two major bottlenecks.
2, content
VR is based on content as the core and starting point, but there are still uncertainties in how the content is produced. Whoever takes the lead to find a breakthrough will be able to stand out from the competition in the future. It seems to be foreseeable that the content will become the most important platform. Consumers are competing to pursue the object.
For most VR companies, the scarcity of quality content is a major bottleneck. In contrast, the micro whale VR is much easier. The accumulation of Chinese culture over the years has enabled him to continue to try his own exclusive IP VR copyright production. . 
After six months of hard work, Li Huaiyu said that the micro whale has learned a number of high-quality VR content creation routes from the traditional IP sports broadcast, original content production, and VR live broadcasting. The rich content resources have brought micro whale VR The advantages have gradually begun to show.
For example, in the respect of well-known IP recording and broadcasting, the micro-whale teamed with Can Xing Culture to launch the VR version of “China's New Songâ€; live broadcast cases include this year’s national football match, 2016 ice skating event, “Kunlun decision†boxing match, etc.; Original content such as the production of Li Yuchun's "Barbarian Growth" album new song "Open" VR version of the MV in June this year, and the five-star legend joint shooting high-altitude documentary "Polar VR" and so on.
3, hardware
Good content can not reach the user at the first time if there is no high-quality presentation platform. According to Ma Kai, founder of the micro-whale VR, the main purpose of the all-in-one is to solve the problem of connection between the content and the user, and the micro-whale released today. The VR X1 machine was born in this context.
The micro whale X1 is equipped with a Qualcomm Snapdragon 820 processor and a 2K resolution AMOLED screen. It has some technical accumulation such as optical distortion correction, pyramid projection algorithm, and 360-degree splicing algorithm. It can achieve a delay of 17ms, and 3G memory is compatible with 32G locals. Storage, this configuration is justified in the current similar products.
In the interactive experience, the Micro Whale X1 uses a high-sensitivity touchpad on the right to interact with virtual reality scenes and incorporates dual speakers for stereo surround. The use of imitation leather veneer, headwear and other materials in the headgear to control the weight of the machine in the 510g.
The official price of the micro-whale VR X1 is 3,999 yuan, and is currently being reserved for purchase by Jingdong. This price is much lower than the HTC Vive and Oculus Rift display devices, but its use of the scene will be relatively expanded. {About the more detailed experience of the micro-whale VR X1, please pay attention to the follow-up evaluation of Titanium Geek (Micro Signal: TiGeek). }
As an important member of the micro-whale eco-hardware landscape, the release of this product allows the micro-whale VR end-to-end ecological closed-loop gradually has a clear outline, after a large number of VR content will seamlessly dock with the one machine, according to official data, currently The VR content that the user can watch is about 10,000 hours.
Even so, these contents can only be a drop in the vast entertainment industry. As ordinary users gradually mature on the concept of VR, diverse VR content and high-quality hardware experience will become more and more. Importantly, this is the most urgent issue facing manufacturers such as Micro whale VR.
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Micro whale push VR one machine hardware, content, capital three-wheel drive
From investing in American VR content producer Jaunt and VR live broadcast company Next VR, by this year in April this year, Hao throwing one billion yuan to build VR content, and now VR one-machine release, the layout of the micro whale VR for the industry has begun to take shape. The role of the industry chain has also become clearer.