700Bike Zhang Xiangdong: Welcome Mobike and ofo

Lei Feng network press: The author of this article Zhang Xiangdong, 700Bike CEO. Lei Feng Network (search "Lei Feng Network" public number concerned) has been authorized.

Mobike bicycles were laid into the streets of Beijing, and the Xiaohuang car ofo on campus announced that it had obtained US$10 million in financing... Many media and investors have come to ask me what I think. I have summarized these points as simple points, and I also hope to share with you here:

1. I am optimistic about the prospects of sharing bicycles for the time of 120,000. I am operating properly. This area will create up to 10 million person-times of service in China and generate billions of revenues in a year.

In the past, when we talked about cities, cycling, and the environment, people would always question objective issues such as weather, pollution, and roads. However, the current popularity of sharing bicycles actually validates people's desire for and acceptance of city cycling.

When I first started the 700Bike conference at the beginning of the year 719 last year, I said that when I started riding a bicycle a few years ago, I was still a rare stranger, but now I believe that each and every one of you will have more love. Cyclists?

The significance of bicycles has changed from a purely transitive tool of the past century to a new century with a comprehensive element of movement, mobility, and fashion. It is not a new thing but has new needs.

We love to see that the shared bicycle that has a lower threshold than parking piles of public rental bicycles has become popular in the city, driving more people to use bicycles in the city. Only more and more people join the cycling team in order to make a healthy cycle of travel.

2. The challenge lies in the operation. Unlike the platforms of the New American University and Didi, the shared bicycle market can easily cause many independent urban markets.

The profitability model of sharing bicycles is affected in two ways. On the one hand, income comes from the average number of times each bike is used on a daily basis, and the size of the total number of bicycles. From this point of view, the frequency of use of bicycles is related to the time period and hotspots. If the number of bicycles is too small, the vehicles will not be enough, and too many will reduce the efficiency. On the other hand, in addition to the cost of the bicycle itself, the maintenance fee, the loss rate, and the loss rate must also be calculated.

Sensitivity parameters included in these two aspects have a great impact on the results and are a test for the team's operational capabilities.

The mobike with Uber background is undoubtedly advantageous in this respect. We hope this model can verify success. In this way, more people will join the cycling team and fall in love with bicycles.

3. From the point of view of the shared bicycle product experience, the most discussed currently is that the shaft drive is too tired to ride and the seat height is not adjustable.

The starting point of these designs is to reduce operating costs. It is indispensable to share this model. “Low maintenance rate” is the first requirement of the product, users should not be harsh – of course, the product experience of shared bicycles still has some improvement. space.

More importantly, it is necessary to solve the problem of ensuring the power of GPS and electronic locks by charging hubs during riding. The speed of city cycling is relatively slow, and the hub charging efficiency is low. Especially for non-hot spots, the use of vehicles with low frequency is more common when the power shortage occurs. Once it is impossible to ensure the power by riding, it means that the operator has to find a car in a full city and use a mobile power source for charging, or to collect and recharge in a designated area, and the time and manpower consumed are considerable.

4. The valuation of Mobike bikes and ofo is said to have been comparable to that of 700Bike's Round A valuations. Under China's entrepreneurial boom, it is believed that there will soon be similar competitions like drip, easy to arrive, and UBER. Start-up companies get into, copy and share bike models, free...etc.

5. It is the Internet that has injected new vitality into the bicycle industry. The embedment of electronic screens and the tracking of positions allow thieves to escape. The sharing mode makes the use of bicycles more convenient and effective, reduces the use of thresholds, and fosters the habits of people using bicycles. The Internet has invested heavily in the bicycle industry, which has greatly promoted the bicycle market.

6. We hope that we can work with everyone to promote bicycle access to modern urban life, allow bicycles to have proper road rights, and access to different public transportation, be respected by hotels and office buildings, and make bicycle culture more varied and diverse.

Bicycles are not standardized products. Their user needs are very scattered and more diversified and personalized. This is why 700Bike released the city bicycles with the Matrix product line at the beginning of the release, rather than simply copying the single-item explosive models like the Internet functional products. Our goal is to become a “lifestyle brand” in new consumer products that will benefit from sharing bicycles rather than being affected by them. Our users pay more attention to experience and quality.

7. I am on a business trip to Shanghai and also riding Mobike :)

8. Government agencies should reflect on the fact that many years of investment in human and material resources are not as effective as the technological innovation companies in the market economy for such a short period of time.

For the past two years, bicycles have received unprecedented attention.

I always believe that bicycles are the yardstick of urban civilization. The higher the bicycle usage, the more civilized the city.

We also hope that everyone will enjoy the health and efficiency brought by bicycles, as well as the happiness and freedom that simple life brings.

(Image from backstreet Shanghai user nini)

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