LED bulbs mainly include LED spotlights and LED bulbs. The color is white or warm white, which is used to replace traditional incandescent lamps (it is not easy to replace energy-saving lamps for the time being). 1, definition LED spotlights are LED bulbs that emit directional light. The main types are MR16, GU10, PAR series. LED bulbs are divergent LED bulbs. The main type is E27 base. . According to the power, LED bulbs can be divided into: low power (mainly produced by 5mm LED) and high power (mainly produced by 1W, 3W, even 5WLED). At the same time, there is also super power in the market (for example, 50W) LED spotlights), but this has not been tested by the market, nor has it seen a big market. Among them, low-power LED spotlights, bulbs are the earliest design and production of LED bulbs, which have been adopted on a large scale, but the quality is not good. These bulbs are mainly sold on foreign retail websites, such as theledlight.com, wiedamark .com, ledwaves.com, 1000bulbs.com. And high-power LED spotlights, bulbs have been used and promoted on a large scale in the last 2-3 years, and are generally much more stable than low-power LED bulbs; The price of high-power LEDs will drop, and high-power LED bulbs will become the mainstream in the market. 2, consumer analysis Generally speaking, in the current LED bulb market, no matter whether it is a manufacturer, a buyer or an end customer, it is not professional enough. Most of them only rely on subjective judgments such as experience or appearance to judge the quality of the product. Next, the price plays a leading role. 2.1 Buyer Due to the current channel effect of the LED market is not obvious. At present, the LED bulb buyers have no obvious characteristics, that is, any LED products (especially application products) may purchase LED bulbs. However, the buyers who make lighting lighting, 2. The main purchase of LED display, wall washer, guardrail tube and the like, the possibility of buying LED bulbs is not great. Buyers mainly have distributors (such as LEDsign.dk), online stores (such as theledlight.com), architectural lighting engineers (excled.com, ledsource.com) and energy-saving system transformations (such customers are also selling solar energy). Products). No matter which type of buyer, you may often receive small projects in the local area (such as a store to change LED lights, such as a window to change LED lights) 2.2 End consumers The end consumers mainly have commercial users represented by retail stores, and individual users represented by households. The purchase of commercial users represented by retail stores tends to be completed locally. The purchase of individual users represented by households tends to Completed on ebay.com or other retail sites. 2.3 Regional market According to the regional market analysis, the purchase of LED bulbs should be at most Europe. The second is North America. The reason is: 1) Europeans are more environmentally conscious and more willing to spend money on energy saving; 2) North American market entry threshold is higher, mainly Because the process of doing UL certification is too cumbersome, and the cost is very expensive. CE certification is relatively informal, and a certificate can be obtained for 1000 yuan in China. There is no unified supervision and inquiry mechanism for CE certification. Certification, where to inquire. But no one can tell which is legally authorized, qualified CE certification body), so no one can post it by posting a CE mark. So the main market of domestic LED bulb suppliers Basically Europe. 3, competitors and competing product analysis 3.1 Competitors The manufacturers and exporters of LED bulbs in the market are mainly concentrated in Taiwan and the mainland. There are also several well-known bulb manufacturers in Korea (such as the Lumidas series of bulbs from fawoo.com). Overall, the design and production process of Taiwanese manufacturers is more than that of the mainland. It is much more advanced, and the sales methods of Taiwanese manufacturers are also better than those of mainland manufacturers. Many of the new products introduced by Taiwanese manufacturers are aimed at cutting into an application market, while mainland manufacturers mainly rely on plagiarism to join the competition. Therefore, mainland manufacturers The competition is in a vicious circle.