The flat-panel TV market, which is optimistically estimated by many research companies, may be at the key node of industrial transformation and upgrading. From the analysis of the current inventory status of many domestic color TV enterprises such as TCL, Konka, Skyworth, their inventory has far exceeded the quantity of daily stocking, and this aspect is because some research companies mislead the false forecast data, on the other hand, the front section The terminal panel after the price of the time panel is lower. However, there are indications that with the approaching of the traditional sales season of “Golden September and Silver 10†color TVs, there are not a few companies that want to use this round of marketing campaign to achieve product upgrades. High inventory "The data for signing to Taiwan this time is not very satisfactory. The association is discussing specific solutions in the past few days." When referring to the specific amount of the China Electronics Video Industry Association leading the eight major color TV companies in China to purchase panels in Taiwan, one Informed people use such words to describe in an interview with reporters. From July 20th, the major media will rarely disclose the specific matters of this purchase. The reporter learned that at present, LCD TVs in mainland China do have some stocks. Due to the small drop in panel prices this year, the high inventory has become the main reason for the lack of procurement. TCL is currently the only company that issued a pre-loss announcement. According to TCL Multimedia's pre-loss announcement, the main reason for its pre-loss in the first half of this year was that the growth of China's color TV market was not as good as expected, and product sales were not as expected. The TCL announcement also revealed that as the growth of China's color TV market did not meet expectations, the company was cleaning up TV inventory and increasing the proportion of LED (Light Emitting Diode) TV, resulting in a loss in the interim results for the first half of this year. The reporter found that the performance of the color TV companies including TCL, Skyworth and Changhong was not good in the first half of the year. Zhu Lijun, an analyst of Galaxy Securities' home appliance industry, told the reporter: "Although major companies have not yet released the interim report, inventory has become an important factor affecting their interim results. And most of these companies are mainly in the domestic market, focusing on foreign countries. The market impact of the market is small." According to the reporter's understanding, following the release of the 2009 annual profit report before the Spring Festival, Xoceco Electronics Co., Ltd. announced on the evening of July 21 that the company's first half year net profit was 40.87 million yuan, which is also the first in the 2010 color TV industry in China. Newspaper. According to the financial report, from January to June this year, Xoceco achieved sales revenue of 2.181 billion yuan, an increase of 29.39% over the same period of last year, basically reaching the 30% revenue growth plan planned at the beginning of this year. Market expectations are too optimistic In the context of the international financial crisis, the flat-panel TV market in mainland China became a global highlight in 2009. At the beginning of 2010, the research company's annual sales forecast for flat-panel TVs showed that the potential of the Chinese mainland market is huge. In 2010, the flat-panel TV market in mainland China will usher in rapid development, and the sales volume is expected to exceed 35 million units. However, due to the market's improvement, the data that was originally considered to be "optimistic" was refreshed again. According to the statistics of China Electronics Video Industry Association, China's color TV production in the first quarter of this year was 24.7 million units, a substantial increase of 42.8% year-on-year. Lin Yuanfang, vice president of China Electronics Video Industry Association, predicted that the output of color TV industry in 2010 will reach 98 million units. Among them, LCD TVs account for 80 million units. According to the statistics of DisplaySearch, the shipment of LCD TVs in China will increase by 35% compared with last year. The eye-catching growth rate of LCD TVs not only enhances the confidence of traditional TV manufacturers, but also has many years of experience in the disk industry. The company is also laying out LCD TV business. The reporter learned that the price of LCD panels has been falling all the way in the first half of this year, which has led many companies to start stocking. “This directly led to the improvement of enterprise inventory.†Hao Yabin, deputy secretary general of China Electronics Video Industry Association, told reporters. In addition, over-expectation of specific products is one of the reasons for the current market inventory. Taking LED TV as an example, Xie Qinyi, president of DisplaySearch Greater China, said that based on the global LED TV shipment of 3.6 million units in 2009, LED TV shipments are expected to reach 35 million this year as the price of LED backlight modules continues to decline. Taiwan, accounting for 20% of global LCD TV shipments. At the same time, the research company Zhongyikang and Aowei Consulting also constantly updated the LED TV market expectation, from the annual sales of 3 million units at the beginning of this year to nearly 10 million units. This directly led to the enthusiasm of enterprises to chase LED TVs, and caused a certain degree of unsalable sales of traditional CCFL (Cold Cathode Fluorescent Lamp) LCD TVs. The product will be fully upgraded Excessive inventory has also kept mainland companies in the process of going to Taiwan. The reporter learned that before the eight major color TV manufacturers went to Taiwan to purchase panels, up to 30% of the willingness to buy LED panels. However, due to the constraints of the upstream LED chip, even AUO, Chi Mei and other panel manufacturers can not guarantee enough LED panels to supply the mainland machine companies. Hao Yabin told reporters: "After this return, domestic enterprises will focus on digesting stocks." "This year's National Day will be the best time for us to digest the traditional CCFL LCD TV inventory." Liu Weizhi, general manager of Skyworth Group Marketing, said that Skyworth Group has set the annual LED-backlit LCD TV shipment target to 30% of its overall sales. In addition, Skyworth also cooperated with panel giant LGD to ensure the supply of panels, and also began to layout in the field of LED backlight modules and more upstream LED chips. TCL Li Wei, executive deputy general manager of TCL Multimedia China Business Center, said in an interview that there are more and more products with convergence functions in the future. Under the trend of triple play, we will continue to apply new technologies to Internet TV. Such as LED backlight technology, full-standard digital integrated machine, 3D display technology. The reporter was informed that due to the rapid increase in LED TVs, China's color TV market is facing a new round of industrial upgrading. It is also reasonable for TCL and Konka to have too large inventory in the enterprise, which is not ideal. After the “Golden September and Silver 10†traditional color TV sales season, China's color TV industry is expected to achieve industrial upgrading. Hao Yabin finally said that as early as the end of last year, some enterprises have turned to LED TV. In the first half of this year, this kind of sign is more obvious. From the current point of view, some of the company's internal upgrade activities may trigger industry behavior, China's color TV industry will also usher in a new era of flat-panel TV. Laptops,windows Laptops,win11 Laptops,win10 Laptops Jingjiang Gisen Technology Co.,Ltd , https://www.gisentech.com