Ms. Linsen Lighting Director of East China Region Zhang Chao Yao Huaiju, Chairman of Zhuhai Yubo Lighting Zhang Hu, Deputy General Manager of Zhuhai Broadcasting Lighting Marketing Lai Wei Optoelectronics Marketing Director Mao Zilai Pursue customer benefits Lu Guangjun, deputy general manager of Anhui Pepsi Electric He Bin, Vice Dean of Lighting Branch of China Railway Hefei Building Municipal Engineering Design and Research Institute Gao Wen LED Marketing Director He Wenbin
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On the afternoon of April 17, Gaogong LED hosted the “2013 China Good Product Tour and Investment Conference†hosted by Gaogong LED's “Lighting Channelâ€, which ended with a close to 90 dealers and some designers. .
Although the Anhui region is part of the East China region, it cannot be compared with East China (Shanghai, Zhejiang, Jiangsu, and Shandong) regardless of population, economy, and geography. The lighting and lighting exhibition industry is relatively backward. At present, there is no professional lighting store in Hefei. More than 300 dealers are scattered in 8 home building materials stores, ranging from one to twenty to one hundred.
The Oriental Mall with the largest "age" and the largest number of merchants, "hybrid" of fabrics, floors, pipelines and lamps, retail, wholesale, engineering, and roasted seeds and nuts. Stepping into it, the pattern is scattered, the trucks are rampant, the second floor is dim, and the popularity is thin, which is quite different from Hangzhou and Nanjing in the same East China. According to industry insiders, LED products in the market are mainly in the low-end route. 
The reporter visited the home improvement market such as Dongfang Mall, Light Industry Mall and Wuli Temple Building Materials Market. The recognition of LED products in Anhui area is still low. Compared with other provinces, the family accepts LED awareness at least one to two years later. Therefore, manufacturers are implementing LED products for the Anhui market. When promoting sales, it is better to adapt to local conditions, increase the propaganda of propaganda and product prices, to cultivate the market and cultivate the brand.
“Foshan Lighting, NVC Lighting, Op Lighting and other traditional big brands have been attacking the city for many years, and the reputation has accumulated well. However, LED's response to product lines and marketing strategies is still relatively slow, and it is difficult to meet the ever-changing market.†Anhui Pepsi Wang Shizhen, chairman of Xing Electric, analyzed the high-tech LED reporter. 
"This year we expect our sales to double and reach 20 million yuan. The most critical aspect of the current project is to provide real products and lighting data solutions. Entering the LED engineering competition, not providing data is waiting for death, providing The fake data is looking for death, because even if the payment is timely, there must be a 10% quality deposit. Once the quality problem occurs, the credit will be wiped out, and the compensation will be enough to make us.†Jiang Yuzhen, head of Hefei Tianlang Electric Business Department, said Hefei even said that the Anhui market can not find LED brands with good terminal word of mouth and good market share. Therefore, merchants also hope that there will be research media like Gaogong for macro guidance and product grooming. â€
Therefore, in Hefei, where there are no professional lighting stores and lighting distributors scattered in the city's eight integrated homes, the “2013 China Good Products Tour Exhibition and Merchants Conference†still attracts nearly 90 people from circulation, retail, engineering, etc. Multi-channel businesses will meet on time.
During the period, Ms. Zhang Chao, Director of East China Region of Mulinsen Lighting, Yao Huaiju, Chairman of Zhuhai Jingbo Lighting, Zhang Hu, Deputy General Manager of Marketing, Mao Zilai, Marketing Director of Laiwei Optoelectronics, Lu Guangjun, Deputy General Manager of Anhui Baishxing Electric, and Design of Civil Engineering of China Railway Hefei Construction He Bin, deputy director of the Lighting Branch of the Institute, has conducted in-depth discussions on various aspects such as corporate advantages, brand strategy, business tactics and lighting design. Finally, He Wenbin, director of high-tech LED marketing, analyzed the situation of the LED industry with accurate data. The participants expressed that the quality of the forum was quite high, and the cost performance and marketing strategy of the company were close to the market and benefited a lot. Wang Decheng, general manager of Hefei Wansite Lighting, was in the scene of Zhuhai's LED lighting and recognition of its brand concept, hoping to become a long-term partner. 
At present, Mulinsen's shares are worth 10 billion yuan per month, and the number is still increasing. I believe that to popularize LEDs, the scale effect of enterprises is the biggest advantage.
First, large-scale production drives the company to implement large-scale procurement of chips, obtain lower chip prices from suppliers, and establish good long-term cooperative relationships, stabilize the company's chip supply channels and effectively reduce chip procurement costs. Secondly, the company's production equipment has been fully automated production on a large scale. Large-scale production can effectively reduce the unit labor cost and manufacturing cost of product sharing, reduce the production cost of products, and enhance the market competitiveness of products. Third, large-scale production capacity helps companies to have higher market influence, thus promoting coordinated development of the industry. 
Now the LED industry is still a mixed bag, and many companies and distributors have no clear development ideas. In adversity and predicament, there are ways to have a way out; in good times and in the path, there are ideas to have greater development. Breakthrough in thinking - the correct way to seek development and success.
LED industry, whether it is a leader in business or distribution, needs to break through the way of thinking in reality, establish a good solution to problems, seize opportunities, and handle the complex and important issues in channels and strategies flexibly and intelligently. I think that the only way out for LEDs is to go to high-value products and technologies. The era of low price and low cost will gradually pass. We have to find out if we can do some products with technical content and can do some brands. Make sure that you are hard to survive because the cost comes up, your profits, and your price won't come. So now how to use these talents, how can we re-create some products with higher profits to serve the brand. 
Focus on achieving brand
It should be said that the current LED market has gradually changed from the past product competition to the stage of brand competition. Now the brand competition is highlighted. This year's dealers will prefer some brands with relatively good brands in the agent brands. After the brand products are sold out, The products of other brands are better sold, so the competitive advantage of the brand is more prominent. As a professional brand of flat panel lighting, we are more focused on the development of flat panel technology, so we are more focused and professional. In addition, our LED panel light as a fist product has the advantage of quality and cost performance, and the merchants will make more money after cooperation. Through the word-of-mouth communication in these professional fields, end users realize our products, so the focus can make our brand products form a real brand advantage in the hearts of end users. 
R & D design, packaging lamp beads, hardware die-casting, assembly marketing, etc. are all done by our own "one-stop", in order to achieve high technical maturity, breakthrough cost and technical threshold. During the period, procurement, manufacturing, quality inspection, planning, branding, marketing and other aspects are sloppy, and various management issues such as quality management, personnel management, and supplier management need to be addressed. As a brand enterprise in the research and development and application of LED lighting, I believe that enterprises should always be at the forefront of LED technology development, and have a complete "system integration technology chain" around product chip packaging, heat dissipation, optics, drive, structure, materials and appearance. Moreover, all business activities serve the interests of customers, and they cannot bring benefits to customers. Enterprises lose the meaning of existence and must pursue the maximization of customer value. 
Any LED manufacturer hopes that its brand will become bigger and stronger in this LED innovation flood, so that it will occupy the market share of the region to ensure profit margin; but LED as an emerging industry wants to be promoted in the market in the people Recognized in the middle, it requires a lot of investment; logistics dealers (distributors) as the forefront of the manufacturers, the first-line troops in the region bear the brunt of this campaign, in order to do well in the brand, not only to open their own channel resources more It requires a large amount of manpower and material resources to promote investment; therefore, manufacturers must greatly support dealers to make up for their disadvantages and deficiencies in order to achieve a win-win situation. 
In the face of the huge application market that needs to be fully developed, traditional lighting competition is no longer fresh. If you want to quickly develop and seize market share, you need to find new product highlights to open up channels. Whether it is indoor lighting or architectural lighting, it is undeniable that LED lighting design has gradually penetrated into it. For example, some large-scale shopping malls have begun to use LED products, not only because of the energy-saving features of this new light source product, but also to reduce the operating cost for the mall. Because of its small size, it can design a lot of creative lighting shapes to add art to the mall. Breath; many hotel, store lighting scene design and lighting mood design, not only makes people shine, but also through different product applications, various lighting angles design, attracting a large number of people, thus driving passenger flow; some large shopping The center also uses different lighting colors to distinguish between different floors and functions. 
With the madness of manufacturing and the gradual acceptance of the terminal, everyone's understanding of the advantages of LED has become more profound. In addition to energy saving and environmental protection, LED also has 1. Miniaturization: much smaller than traditional lighting sources; 2. Diversification: array of light sources, shaped; 3, variability: temperature adjustment, color adjustment, brightening, colorful; Control: Intelligent control. According to the survey data of our Institute of Advanced Engineering, the penetration rate of LED lighting is about 10% in 2013, 35% in 2015, and 70% in 2017. In terms of LED lighting sales penetration, 2013 is about 20%, and 2015 is For 50%, 2017 will be 80%. The channel dispute will become more and more fierce, and the brand structure will be seen within three years. 
1
JST wire harness
FH-----0.5mm ZH-----1.5mm
SH-----1.0mm PH-----2.0mm
GH-----1.25mm VH-----3.96mm
EH/XH-----2.5/2.54mm
2
Molex wire harness
PicoBlade-----1.25mm PicoClasp-----1.0mm
PiciLock------1.0/1.5mm Minifit Jr-----4.2mm
MicoBlade-----2.0mm MicoClasp-----2.0mm
MicoLock-----1.25/2.0mm
3
IDC flat ribbon cable
Contact material----Copper alloy
Test voltage------500V AC
Current rating-----1A
Cable Technical Data:
Contact Material----Tin plated copper
Isolationswiderstand-->1000MΩ
Insulation Resistance-->1000MΩ
Temperature range----- -40℃.....105℃
UL Typ---------UL2651,28AWG
Hefei: LED products mainly go in the low-end route
[Photo/Reporter Zhou Jianhua] " We are also very anxious to select the brand, because this year's LED situation is better, the project purchaser will take the initiative to consult or ask us to provide LED solutions. This senior engineer brought us several in the single The company with core competitiveness in product research and cost performance is exactly what we need.†Wang Decheng, general manager of Hefei Wansite Lighting, told Gao Gong LED reporter.