Rigid-flex board is a circuit board with FPC characteristics and PCB characteristics formed by combining flexible circuit boards and rigid circuit boards according to relevant process requirements through lamination and other processes.
The rigid-flex board has both the characteristics of FPC and the characteristics of PCB. Therefore, it can be used in some products with special requirements. It has both a certain flexible area and a certain rigid area, which saves the internal space of the product and reduces the The finished product volume is of great help in improving product performance.
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In the intensified business war, shopping mall lighting is gradually entering people's field of vision and is regarded as an important marketing tool. Yin Hao, director of engineering lighting at Philips Lighting China, believes that good store lighting is one of the effective ways to attract customers to the store and to make them interested in the goods, thus helping the merchants to sell the products.
Department store lighting - bright and energy-efficient
Successful department store lighting needs to match the customer's feelings with high-quality lighting products, create a relaxed and pleasant atmosphere, and guide customers to generate positive consumer psychology. In the field of shopping mall lighting, Philips not only plays the role of lighting product supplier, but also is an excellent lighting consultant, providing professional and comprehensive lighting solutions for the owners. From the basic lighting of decoration style and layout to the special lighting of goods display; in each nuance, create a distinctive light environment for customers to shop, let customers enjoy the whole shopping process and experience the fun of shopping.
Paris Spring Department Store is a large department store group, which is positioned to provide customers with high-end fashion boutiques. Its chain stores have spread to 19 major cities including Beijing, Shanghai, Wuhan, Shenyang, Wuxi and Dalian. In January 2007, the 28th domestic company that Philips Lighting participated in was also about to open.
In order to meet the humanized shopping environment required by the Paris Spring Department Store, the basic lighting of the store mainly uses Philips tricolor fluorescent lamps. Because of its high color rendering and natural light, it can keep merchants and customers always comfortable and happy, and achieve professional lighting standards; and it has a significant advantage: energy saving. For the demand for bright shopping malls (large use of light source), attention to sales (long business hours) and the need to create a good shopping atmosphere for customers, the use of three primary color energy-saving fluorescent lamps brings considerable cost savings and mall charm index to the owners. The festival is climbing. According to relevant sources, it is precisely because the department store has a long business hours, the store is widely distributed, and the maintenance time must be outside the business hours, so the quality requirements of the lights are still important. The long-life characteristics of Philips lighting products meet the requirements of the owners.
Specialty store - the longevity of luxury and sports lighting
Traditional luxury lighting requires low illumination and hopes to create high-end and taste appeal. Traditional sports brand lighting requires lighting to reflect the youth and vitality of the audience; how to draw the two In respect, the lighting design of the NIKE store has continued the classic of the global sports brand store.
At the NIKE store, Philips ceramic metal halide lamps, which are known as the king of commercial lighting in the industry, are used. The accurate light distribution of the light not only can well reveal the uniqueness of the displayed goods, but also has the function of preventing strong reflection of light; under such light, the consumer can fully let the eyes feel the high-grade texture of the NIKE goods.
Another distinctive feature of the NIKE store is the smooth transition from the outside of the store to the store, and the layers are distinct. In order to do this, the designer has a lot of ingenuity: from the beginning of the door, the bright light environment and the layered illumination distribution in different areas can help consumers to have a pleasant shopping mood and stimulate consumers' shopping. Desire; these constitute the source of NIKE's vitality.
Professional lighting design and implementation have effectively promoted the sales performance of NIKE series products, and made NIKE's brand image more deeply rooted in the hearts of the people.
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