In an era of information explosion, marketing campaigns and buying behavior have become quite complex. For marketers, increasingly complex communication activities have greatly increased the difficulty and cost of marketing behavior, and have also weakened the effectiveness of communication activities. Word of mouth marketing is based on the consumer's personal experience, not only interested in word-of-mouth recipients, but also closely related. "Keen kitchen appliances have thousands of specialty stores and outlets throughout the country. Excellent quality and professional services have created a good reputation for the company." Zhao Hanbin, director of marketing for Cohen kitchen appliances, said. Mr. Zhao believes that word-of-mouth marketing has its own unique advantages over other marketing strategies. A promotion fee is low. The cost of word-of-mouth marketing is mainly due to the education and stimulation of a small number of sample populations, that is, education and development of word-of-mouth opinion leaders, so the cost is much lower than other forms of advertising for the masses, and the results can often be more effective. Second, the degree of trust is high. According to some survey reports, “When citizens have corresponding needs, they often first learn about the related products or the company’s reputation through friends and relatives around them. And the advice of relatives and friends plays a big role in the final decision.†The ultimate goal of a word-of-mouth activity Perhaps it is to increase the sales of the product, or to change the awareness of the product, or to increase the visibility of the product. Regardless of its purpose, word of mouth activities are usually aimed at improving the credibility of the product. Three targeted and accurate. When a product or a service forms a good reputation, it will be widely spread. Word-of-mouth marketing is highly targeted, and it is not as popular as the public. The form of oral communication often relies on a one-to-one communication between the public and the public, and there is generally a connection between the communicator of the information and the communicator. In addition to the above three points, word of mouth marketing has many other advantages, enhance corporate image, explore potential consumers, influence consumer decision-making, and establish brand loyalty. Many well-known companies are also actively trying to improve their corporate image and promote the healthy development of the company by planning corresponding word-of-mouth themes and using certain channels and channels. Cohen Electric is in hot investment. Joining hotline: 400 - 678 - 3567 For more information about Cohen Electric Brand, please click
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