TV people, how will the future of the rice bowl?


Under the tide of the Internet+, the TV industry is undergoing profound changes. In the future, TV will infiltrate and interact with each other in the network, and the content of TV programs will become more and more fragmented, information-based, and entertainment-oriented.


At the same time, the television landscape is experiencing intense shocks. The television industry has entered an oligarchic era. Hunan, Jiangsu, Zhejiang, and the East have already left the second-line TV far behind, with an advertising gap of more than one billion yuan. Hunan Satellite TV’s advertising revenue is more than ten times that of three-line TV.

Or because of the working environment, or because of salary, or because of future development, TV people are experiencing a "flight". In the era of the tide, after the TV people's exodus, where to go is a question that every practitioner should think about.

Is the TV program a future?

5 years later, 10 years later, the program broadcast by the TV station is a good example. This question is very difficult to answer, but it will be more and more different from the current show.

At present, the main audience of TVs, the middle-aged and the elderly, will be less and less withdrawn from the stage of history. With the “senior generation of Internet users” (after the 60s and 70s) entering the middle-aged stage, television will infiltrate and interact with the Internet. The content of television programs will be increasingly fragmented, informative, and entertaining to online video.

The development of television reception and transmission technologies, and the rapid development of Internet technologies and cloud computing technologies, will make great changes in video production, supply, transmission and consumption in the future. TV shows, large-scale evening parties, variety shows, talk shows, and the changes in these programs may be smaller. They are relatively complete and cannot be separated. Some programs such as news and information, health, life services, and financial management are detachable. Each of its news can be split out and exists alone, and exists in different categories.

All television programs are broadcast by channel and in chronological order. There are good hours (prime time) and bad times (non-prime time points). After the two-way network television is realized, there will be no prime time and non-prime time points, only gold programs and non-gold programs. The audience has the initiative and loves to see what programs are on-demand, rather than being constrained by time.

TV people, what to do in the future?

TV reporter editors are not quite the same as newspaper editors of newspapers and magazines. The reporters are older and senior, and the more articles they write, the more articles they can do. TVs rarely do lengthy, in-depth news reports and feature programs. This is related to the television's limited duration, which is related to limitations in production timelines, cycle time, and cost (generally TV news programs, short messages are dozens of seconds, and small topics It took only two or three minutes for a long special program to be more than ten minutes, and it was not as stable as a television reporter to run a newspaper. The subjects of the interview were more complex and varied.

Therefore, the best working age for editors of television journalists (including directors of various special programs such as entertainment) is 24-40 years old (except for a small number of young people with energy, physical strength and mentality). Therefore, speaking from the characteristics of the industry, TV is an industry that raises small and does not support the elderly.

There is a CCTV old television person who wrote a TV reporter (editors, reporters, directors, writers, planners, videographers, etc., as reporters and producers as reporters) in one of his articles. A picture of career prospects: The reporter’s road is the road leading to the pagoda. It is a road that is getting harder and harder, and it is also a road ahead of others and a small hill.

The final route for television reporters to succeed is roughly a few trends:

1. Become a reporter;
2. Become a director;
3. Become a contributor;
4. Become a moderator;
5. Become a producer;
6. Become a supervisor;
7. Be the executive director of the director or radio and television department;
8. Become a scholar or professor;
9. Become a writer;
10. Become a planner;
11. Become a boss;
12. Become a politician.

Step by step, the television reporters at the top seven pagodas are the best TV reporters, but they are also a few journalists who rely on hard work, rely on hard work, rely on opportunities, rely on wisdom, and have aura; the latter five may be thought-provoking, Learned, business-minded, and politically minded reporters.

TV Man's "Great Escape"

In recent years, many well-known television people have left their jobs, or they have either voted for their own home or opened their own doors, and have come out of their own new path. Lu Zhao, television program producer, summed up the TV's several destinations:

Intra-circulation school: Although it leaves the company, it still works within the system and is a career change between its peers. Most of this faction is a big-time television player. In recent years, most of the big-ranked television people chose to move within the system. In fact, it is because of the familiar working environment and better salary.

Well-known presiding school: The host is familiar with most of the audience. Their every move can cause collective attention within and outside the circle. Cui Yongyuan, Ma Dong, Liu Jianhong, Wang Kai, etc. jumped out of the gates of CCTV, or opened their own doors or put new media in their arms.

The betel nut chewing school: Entering major studios in Beijing, Jiangsu, Zhejiang, Anhui, Shanghai, and Shandong. If you smell betel nut, it means there are people from Hunan. It is precisely because there are a large number of free workers in the Hunan Department. Nowadays, more and more first- and second-line TVs are also full of betel nut.

Transitional Internet: In recent years, video sites have tended to subvert the trend of TV stations. Tencent, Sohu, iQiyi, etc. have begun to spare no effort to tap talent from TV stations. However, only the shrimp and crabs will be digging and the core production will be digging. People, in a short period of time, can hardly become a climate.

Self-employed school: There are many television people who chose to start their own businesses after leaving the system. For instance, Tian Ming, the original director of Dragon TV, served as the CEO of Xinghua Huawen Media, and Qin Baojian, the cutting-edge producer of Hunan Radio and Television, left to establish Jiarun Media and Fangzhao Film. Jiangsu TV’s “If You Are the One” producer Wang Gang and others also founded the show company.

In general, current television flows show a trend of “downwards”, that is, TV producers of first-line platforms flow to second- and third-line TV stations and adopt a cooperative method of co-operation. The main players are still large numbers of producers cultivated on strong platforms such as Mango and Taiwan.

As media technology continues to innovate and the media field is full of vitality, the new media is becoming a virtual platform that integrates unlimited entrepreneurship and employment. The huge talent gap and the ever-increasing salary package have made it a new television company. Craftsmanship.





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