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Recalling the years of selling lights
Selling lights early is not as stressful as selling lights and lights now. This is due to the small number of early merchants and the large market space, which is simply the sale of lighting products. Every day, some people sit in the store, and naturally there are customers who come to buy the lights. After the "blowing" of the clerk's party, the customer takes out the banknotes and can "sell" for half an hour. Nowadays, the number of dealers is increasing, the lighting market is increasing, the brand awareness is getting stronger, the business model is diverse, and the cooperation between manufacturers is becoming more and more visible. The lighting industry has already undergone earth-shaking Changes, dealers' business ideas have also taken a new step with the development of the industry. Early brand awareness was weak. In 1996, Jia Shengshu helped others sell lights in a lighting store in Changsha, Hunan. At that time, because Wenzhou's lamps were more famous, the bosses were all in Wenzhou, mainly selling flat glass lamps and traditional lanterns. Etc., the operating area is about 100 square meters, and the annual sales are about 2.5 million yuan. When the boss enters the lamp, he can see which lamp has a good style and the price is suitable for Changsha people to consume. The one-time purchase amount is also relatively large. Almost every time, he will enter more than 100,000 yuan of goods and pack a car. The boss also used only two people in the store to help install lights, sell lights, and greet the guests who entered the store. The image of the facade is also relatively simple. Because everyone does not understand the lighting products, they are all "squeaking" when selling lights. I don’t even know how to buy a lamp. As long as it can be used, it looks beautiful. I have never asked where this product is produced. Is it a famous brand? Because of the consumption habits, the dealers at that time did not have brand awareness at all. Everyone who competed was who had more beautiful lights and who had cheaper lights. In the channel, because the dealers are all in business, they will not hire a salesman to open up the market. Because there are few dealers in the market, there is basically no competition. Therefore, there is no agency, monopoly, logistics, Cooperation mode or business model of the operation center and other manufacturers. As long as you sell your own lights, most dealers are mainly retail. Fragmented competition format At the beginning of 1999, after learning some experience in selling lamps, Jia Sheng book opened a lighting shop with a business area of ​​about 40 square meters in Changde, Hunan, mainly engaged in baking glass lamps and leaf lanterns. At that time, there were not many dealers in Changde, only a few dozen, and there was only one traditional lighting market. The business was still relatively good. The annual sales are around 2 million yuan.