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Niu Gensheng: Sweet and sour is me
He played the speed, five years to confirm a miracle: the cow can also run out of the rocket. He is a gentleman, but he does things when he is doing things, but he is resolute and deviant. At the beginning of 2005, he donated all his shares and established the "Lao Niu Foundation"! He said that he is "a farmer who raises cattle and grass, the son of a farmer" and "a servant of all healthy dairy consumers." Niu Gensheng is such an Inner Mongolian who has experienced sweet and sour taste. Niu Gensheng Introduction: Niu Gensheng founded Mengniu Group in 1999. As a rising star of the dairy industry, Mengniu achieved rapid growth with excellent marketing methods. In 2002, its sales exceeded 2.1 billion yuan, and its ranking among the national dairy companies jumped from the 1116th to the 4th. Small wins rely on wisdom, and victory over Germany is the best weapon to subdue people. "Want to win two or three rounds, win three or five years, a little IQ is enough; if you want to win in a lifetime, there is no 'German business' absolutely not." Niu Gensheng from a brush bottle all the way to today's success, he said that only Two, the first one: no matter what you do, you must do the best, and only modify the means to not modify the target; the second, not only do the work within the share, but also to grab the outside. When Niu Gensheng was in the vice president of Elliott, the logistics team driver had something to do, and he drove everyone to go home. One worker said: "This fat driver is really good. He stops where he stops." The company gave him money to buy a good car. He used the money to buy five vans. One. Millions of annual salary is not taken by one person and is distributed to everyone in different ways. He believes that a person who distinguishes himself from others is too likely to do something big. A person who thinks about his own personal interests all day long, from a competitive point of view, this is still at the level of "skills", but the less successful it is; the one who holds others all day, from a competitive point of view, this has risen to On the level of "Tao", it is yourself to serve others in their ultimate service. "Exchange" is the basic law of human society. You can't bear to go outside, you can think of anything; the more you contribute, the more you will receive. This rule is transferred to the enterprise and is fully applicable. It is great to create a Mengniu in the collective. When a person is suddenly abandoned by the group, the feeling of sorrow, the feeling of being deprived, and the person without such experience will never be able to understand. Although Niu Gensheng can only be abandoned by the boss at most, it can not be said that it was abandoned by the group, but there is still a pain in the heart. When I first came out, Niu Gensheng’s basic idea was still working. When I arrived at the talent market, I met the scene of “not acceptingâ€. Niu Gensheng, who is more self-respecting, likes to pick rather than be selected, and later does not go to the talent market. It was not all that was not at the beginning. Several dairy companies had wanted to ask him to go, but they did not agree.