In 2017, Google’s goal may be to occupy the living room

Google has a complete living room entertainment hardware product line and software ecosystem, but it has not yet been organically integrated. In 2017, Google needs to make a difference in the living room.
The living room has always been a market that many technology companies are concerned about, but apart from television, there has been no other type of product that can survive in the living room.

TV boxes fell out of favor after TV gradually integrated streaming services. Even Apple's Apple TV did not have an absolute advantage. Google strongly promoted Android TV. Although it has obtained the support of some TV partners, it cannot monopolize the living room; Microsoft's living room. The entertainment plan was also defeated after the failure of the Xbox One TV program.

However, among Apple, Google and Microsoft, Google is still the most opportunity to occupy the user's living room.

Google's advantage lies in the comprehensiveness of its product lines and services. In terms of hardware, Wi-Fi routers, Cast and Home make up a complete experience of connection, playout equipment and control. In terms of software, Android TV and YouTube include platforms and content. This is not comparable to Apple and Microsoft.

In particular, Google Home, as a voice control terminal, has a great potential in the living room, can become a bridge connecting all devices, and is a very natural and convenient form of voice control. Of course, the current Home AI is not smart enough, but I believe that Google will continue to improve its performance, after all, AI occupies an important position in the future of Google.

In 2017, Google needs to organically link its living room hardware and software to make them a complete circle and achieve a better user experience. Although we never approve of monopolization, the technology field is always one of the strongest parties, and the other will also catch up. The ultimate benefit is the user.

Source: androidcentral

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