We know that Google artificial intelligence AlphaGo is very red recently, but Google has more than just AlphaGo, as well as beaten robot Atlas, driverless car Teller, space elevator... Google X does not know that the next second will be out A fascinating thing! Google's black technology is so much different, so that the cross-platform open source Bluetooth low-power Beacon standard that Google launched last year - Eddystone (we call it "Eddy this stone"), we gradually faded. To be honest, in terms of technology, Eddystone does not have such a black color as AlphaGo, but compared with AlphaGo, it may be closer to the daily work and life of us, especially outdoor advertisers. How does Google use Eddystone to play outdoor beacons? Since the launch of Eddystone, it has rarely been heard about it in China (policy reasons are not within the scope of this article), so how about landing abroad? We can first look at an advertising campaign recently conducted by the UK's Exterior Media (also known as CBS Outdoors) and Google recently. Let's first review the Exterior, which teamed up with the near-market marketing company Proxama last year to install ibeacon equipment on 500 buses in London. Recently, Proxama and Google teamed up to launch the MyStop app based on the Google Eddystone standard. With the outdoor beacon network of Exterior Media, Google has created a unique IoT interactive experience for the audience. That's right, it's an interactive experience of the Internet of Things. Because MyStop information can be delivered via Google Chrome, when the Bluetooth feature is turned on, the latest version of the Google Chrome browser compatible with the Eddystone standard can directly push real-time traffic information for London office workers and visitors near the beacon point, and The advertising content associated with the scene. As long as the latest version of Google Chrome is installed on the user's mobile phone, and the beacon point near Exterion can receive such traffic and advertising information, they can not only view real-time bus traffic conditions through such services, but also Set some reminders that when they are about to reach their bus stop, the phone will remind them to get off the bus based on their exact location. In the process, Eddystone has contributed. With Eddystone, any smartphone user can interact with Beacon's Internet of Things through Google Chrome, and there is no need to download any other apps. In this way, Eddystone virtually improves the arrival rate and return on investment of beacon ads. How is this all done? Google, use the idea of ​​the Web world to open the Internet of Things Google launched the Eddystone technology similar to iBeacon last year. Simply put, it is to use the idea of ​​the Web world to solve the connection problem of the offline world. Unlike iBeacon, which requires an app to get information (such as ibeacon in China, which is often based on WeChat), in Eddystone, the URL information is directly added to the signal, allowing users to directly access a URL when they touch the scene. Switch between trigger notification and trigger URL. When using Eddystone technology, as long as you have Google Chrome on your phone, you can receive the beacon broadcast information once you touch the scene. Now, in addition to Google Chrome, other browsers like Firefox and Microsoft will soon support Eddystone, and Eddystone will not only push URL information, but its combination with low-power Bluetooth sensors will be used in all walks of life. If the chip is implanted in a toy, direct interaction between the mobile phone and the toy can be realized. It can be seen that Google not only wants to unify the Internet world, but also tries to unify the ambitions of the Internet of Things. Google CEO Eric Schmidt predicted at the World Economic Forum in Davos, Switzerland last year that the familiar Internet will disappear and everything in life will be networked. It’s been a year since Google has verified his point. Google has fun outdoors, not just programmatic buying When we were still researching Google's outdoor programmatic buying attempts last year, Google was already laying out a larger outdoor advertising game. In a broad sense, all media outside the home are outdoor media. Then, the scope of outdoor advertising will far exceed the existing advertising, big screen, LCD and other advertising fields. In the Internet of Things era, outdoor networking will not only be Billboards also involve other more implantable media and device terminals. When mobile phones still exist (even if they appear in other forms in the future), human-computer integration, consumer-centric communication strategies can be roughly called mobile-centric communication strategies. Based on mobile phones, all of the above media will become information carriers that directly interact with consumers. With the continued evolution of technologies such as Google Eddystone, the interactive form of mobile phones and other media will be simpler, the content will be more abundant, and the distance will not be Another limitation. Drone Brushless Motor, Heavy Payload Brushless Motor, Drone Motors,Amorphous Brushless Motor Drone Motors Drone Brushless Motor, Heavy Payload Brushless Motor, Drone Motors,Amorphous Brushless Motor shenzhen GC Electronics Co.,Ltd. , https://www.jmrdrone.com
