Google Apple gave up the car to go to war technology LeTV to stick to the car manufacturing can be successful?

LeTV has been on the cusp for a while now, and the issue of the capital chain has become the focus of public opinion. The issue of the capital chain has become the focus of public opinion, and the reasons for it almost all refer to LeTV. However, from the speech of recent LeTV CEO Jia Yueting, he does not seem to think that this is a problem. Jia Yueting said at a mentor's speech at the annual meeting of Chinese business leaders that LeTV will not only build a car, but also the best car manufacturer in the world.

Google Apple gives up the car to turn to the technology LeTV to stick to the car manufacturing can be successful?

However, is Jia Yueting’s opinion a bit optimistic?

At present, Apple and Google (microblogging) two US technology giants have announced that they have given up their own cars, and instead cooperated with traditional car companies, they are focused on the driverless technology system, apparently with the high penetration of the manufacturing car itself. The threshold is related.

As far as Tesla is concerned, many people may not regard it as a traditional car manufacturer, but in fact, Tesla has been established since 2003, and the design, development, manufacturing, sales, after-sales, etc. All links have been responsible and controlled. It can be said that it is a traditional car company, but even so, there are various problems in the car made by Tesla.

According to a survey conducted by an authoritative organization, Tesla has become one of the most unreliable car brands. Consumers' problems with their existence include a series of functional failures, such as side-opening failures. In addition, there are various basic process problems such as uneven paint application and problems in the air control system.

According to this standard, look at some Internet companies that China claims to build a car, reliable?

In fact, in the past few years, Internet thinking has become popular. It is not difficult for Internet companies to use this ambition to enter the ambitions of all walks of life. In particular, the technology giants are looking for new Internet portals in the context of the mobile phone's overall situation, which has become their new focus. Cars are undoubtedly a good direction to build an ecosystem of transportation Internet, access to entertainment, travel, finance, e-commerce, communications and other services. Moreover, the technology of driverless cars tends to mature, and once these drivers are liberated from the driver's seat, these applications have more room to play.

At present, various domestic technology companies are actively deploying this field, but their respective focuses are not the same. Baidu pays attention to the development of driverless technology, while Alibaba and Tencent focus on cooperation with third-party traditional auto companies to combine their own applications and systems. This way, it is also the new way that Apple and Google have adopted to avoid the excessive cost and complex system of auto manufacturing.

However, the Internet companies that insist on their own vehicle manufacturing and start from scratch, the world is really not too much. How high is the success rate? We are not acclaimed. If it succeeds, it will subvert the entire automobile industry. If it fails, it may become a joke. If you want to study the power and roots behind it, the above-mentioned motivation for Internetization is obviously not enough to explain, otherwise why are companies like Apple and Google afraid to do it?

In addition to the personal factors of the boss, the carnival of capital is another powerful external cause. Under the wave of the Internet, it is important to have the imagination, to provide concepts, to sell stories, to give people a prospect, and to be blood-stained capital will always be uninvited like a shark. Jia Yueting has been on the verge of a broken capital chain for several times, but he can still spend it safely. He cannot but say the bloodthirsty of the capital behind him.

All in all, Internet + intelligence is the future trend of the car, but it cannot be simply superstitious about Internet thinking. Internet thinking can improve the car and change the car industry, but it cannot replace the industry itself. Subverting the industry may be the dream of every Internet entrepreneur, but such a dream needs to find the right soil to take root. Like Jia Yueting's gameplay, probably one is enough. What's more, how long it can last is still unknown.

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