Ali and Mango TV will push Internet TV new products, Li Jie said not to rely on hardware to make money

Ali Family Entertainment (formerly the Alibaba Group Digital Entertainment Division) today announced its 2017 “Open Upgrade, Super Content, and Data Empowerment” three strategies. This is the next step since it announced the upgrade of the living room strategy in October. action. At the same time, Ali Family Entertainment also announced that it will enter into strategic cooperation with Mango TV in terms of content, and both parties will launch new Internet TV.

Yang Weidong, CEO of Alibaba Group, and the CEO of Alibaba Music Entertainment Group, expressed that "Ali Family Entertainment, as the main business platform for Alibaba's large screen and entrance to the living room scene, hopes to use Alibaba's home entertainment cross-platform platform to connect users, through content, The advantages of technology and products provide users with the best home entertainment experience."

Ali Family Entertainment Announces Three Strategies for 2017

The Alibaba Group established the Digital Entertainment Division in 2014. As an important part of the Ali Entertainment Group, Alibaba Family Entertainment has achieved business continuity with Youku in October this year.

Contrary to other Internet companies trying to build a closed-loop ecosystem, Ali Home Entertainment announced its three major strategies in 2017, specifically “Open Upgrade, Super Content, and Data Enabling,” and will provide integrated solutions for smart TVs. , open up the family entertainment ecosystem.

Ali Jie, General Manager of Ali Family Entertainment Division and Senior Vice President of Great Bright Enterprise Group, introduced that the open upgrade strategy is the infrastructure for the era of the new order. Ali family entertainment hopes to create an open ecological environment. Content is the core, users are the basis of the market, and big data and new technologies can provide insights into the market. The three parties interact with each other to deliver accurate video content and e-commerce and enterprise peripheral products, stimulate consumption through advertising, and provide services such as payment and logistics. Industrial chain can really be completed.

Ali joins Mango TV to promote new Internet TV

Li Jie believes that to complete the above-mentioned industrial chain, a number of companies must work together to cooperate. "So we have today's cooperation with Mango TV." It is reported that after the two parties cooperate, they will jointly launch new Internet TVs based on their exclusive cooperation content.

According to public information, along with the latest mango TV, companies that have entered the Ali family entertainment ecosystem include the Huada, CIBN, Mango TV, Youku TV, content-based Youku, and Haier, Konka, Changhong among traditional TV manufacturers. , Hisense, Skyworth, Sharp, Philips, Internet TV brands, and so on.

In Li Jie's view, smart TVs have long been profitable not only by selling hardware, video subscriber fees, on-demand fees, games, application downloads and other value-added service revenues and advertising revenues from users have become new profit points. Under the support of big data, satisfying each viewer's different hobbies and habits will bring more possibilities to the big-screen economy.