Empty net market enters “cool” development period, net Mei Shi brand upgrade promotes industrial quality change

Under the policy of “defending the blue sky to defend the war”, China’s air quality problem is being significantly improved. The air purifier industry, which has been growing year by year under the smog, has entered a “cool” development period. In the face of market changes, MFRESH takes the consumer's growing awareness of health as the starting point. Through the newly upgraded KJ800F-M800A air purifier, the industry development dividend is focused on indoor environmental pollution and a new development engine is built.

From barbaric growth to rational return to indoor air pollution into a net new industry

With the improvement of people's living standards and the upgrading of consumption, the health hazards caused by indoor air pollution to family members are being paid more and more attention by people, and it has become an environmental concern that everyone pays particular attention to after the smog. According to the statistics of the World Health Organization (WHO), about 70% of a person's life will be spent indoors, and the average daily intake of air is 12 cubic meters. Urban residents even spend about 70-90% of their time in various indoor environments. Over. Obviously, indoor air pollution is the biggest health threat to urban residents.

The shift in overall market demand has made product iterations more rapid and brands face more intense competition. As a core brand of Zero Micro Technology, the leader in smart environment solutions, MFRESH actively embraces industrial changes and makes strategic adjustments based on consumer and market needs, not only establishing “Young Smart Home Appliances Leaders”. The brand new concept, the KJ800F-M800A air purifier built with heavy weight, builds a new impetus for the development of the industry.

In this regard, the industry pointed out that after the smog subsided, the true value of the empty net product was correctly examined, and the industry was returning from the previous barbaric growth to the rational development stage. For enterprises, whether they can satisfy consumers' demand for purification of indoor formaldehyde, toluene, TVOC and other pollution sources has become the focus of competition in the new era.

From the removal of the cockroach to the full scene purification, the net technology upgrade promotes the industrial quality change

It is understood that compared with the removal of cockroaches, the demand for indoor air pollution control is more diverse. For example, the newly-renovated family naturally values ​​the formaldehyde removal effect; for families with babies, it is more necessary to quiet the product with good performance; In the multi-season season, products with bactericidal function are more popular... This requires the product to have a full-surface purification function, providing users with a full range of indoor air purification solutions. The MFRESH KJ800F-M800A is such a product.

The M800 has a CADR value of up to 800m3/h and a CADR value of 400m3/h. It is equipped with a unique CSV central surround airflow technology that allows the air to form a tornado-like vortex at the output, enabling high airflow. . In addition, the M800 is also equipped with a long-lasting antibacterial filter with H12 carbon cloth. The filter has an area of ​​4.5 square meters and a service life of 4,380 hours. It can capture various pollution sources such as formaldehyde, toluene and TVOC. A fresh and healthy living environment. The tower-type sunken 360-degree air intake design can increase the touch surface, even the most dusty layer 30 cm from the ground, it can be thoroughly purified, very suitable for families with babies.

With its first-class performance experience, the M800 has broken through the calm consumer market and become the target of the public. This is due to the continuous technological innovation of MFRESH according to consumer demand. In fact, the technical innovation capability of the air purifier industry has been criticized for a long time. Most companies have devoted their energy to conceptual hype and price wars. This has not only led to the phenomenon of homogenization of products, but also The industry has been given a "low technical content" hat. With the success of the KJ800F-M800A, MFRESH will also lead the industry into the normal track of heavy core technology research and development.

Some experts said that in the future development of the air purifier market, whoever has mastered the most advanced purification technology will occupy a dominant position and have absolute right to speak. On the contrary, enterprises without core technological innovation will eventually be eliminated by the market. In the new era of calm and empty industry, MFRESH adheres to the brand-new brand concept of “Young Smart Home Appliances Leader”, relying on the constant change of technological innovation and the focus on air quality, not only for consumers. To create more products that meet the needs of indoor air purification, and also provide a strong driving force for the healthy development of the industry.

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