Chairman of Hisense: Xiaomi LeTV stands by

Faced with millet and music as "intoxicating" the "war of words", the old color TV operators do not want to be a guest. Yesterday, Hisense Electric released a set of data showing that Hisense Smart TV has activated more than 10 million terminals and is "absolutely the first in the industry."

Liu Hongxin, chairman of Hisense Electric, who has just taken up a new position, gave a score of 90 points to Hisense's smart TV performance. “The deduction of 10 points is because our publicity level is far inferior to what meters and new friends are happy.” Liu Hongxin stated that Hisense’s main problem is marketing. The ability needs to be greatly enhanced. “Let everyone realize that we are not only the first in the offline world, but also the Internet content and experience.”

According to the data released by Hisense, as of 22:00 on June 14th, Hisense smart TV activation terminal reached 10.67 million, with an average of 2.93 people per TV coverage, covering more than 30 million people. This figure is equivalent to the sum of cable TV subscribers in Shandong. The two Hunan cable subscribers are also equivalent to a medium-sized satellite TV.

At present, there is no authoritative sales data published by Xiaomi and LeTV. According to media reports, LeTV sold 1.7 million TVs in 2014, and its internal sales target in 2015 was 4 million. According to Xiaomi's data, the sales volume of Xiaomi's box and TV in 2013 totaled 6.77 million units.

Last week, Xiaomi and LeTV were very open about who had more "content". In this regard, Hisense also said yesterday that Hisense smart TV is the content of the "boss."

“The average daily number of active users of Hisense Smart TV reached 4.03 million, and the per capita use time was more than 180 minutes per day. The per capita video on demand was 160 minutes per day.” Zhi Zhitao, CEO of Haishi Cloud, stated that the Hisense platform source library accommodates movies 8647. There are 2,700 TV shows, 4839 animations, 2189 documentaries, and 2642 education programs.

The realization of big video value is advertising first. Yesterday, Hisense announced that it had obtained an advertising contract of 10 million yuan for two brands, JDB and Mengniu, for accurate advertising placement of TV users.

"Different from TV stations and Internet video giants, Hisense TV users can choose according to regions and models." Hisense executives expressed hope that in 2017, advertising revenue will exceed 100 million yuan. In the same year, more than 30 million users were planned to activate TVs, with a population of more than 100 million.

Millet and LeTV can't stop

Millet and LeTV entered the "tear it" mode and could not stop.

Yesterday, Xiaomi Vice President Wang Chuan once again booed LeTV's content, claiming that LeTV's failure to access Internet TV broadcasting platform as required violated the provisions of SARFT's Document No. 181 and played content through a built-in browser. Corresponding evidence should be provided for clarification. Shares of LeTV (300104) fell 7.48% yesterday.

LeTV regards Xiaomi's "new product" as "shorting business" and stated that "friends have recently organized and purposefully conducted unscrupulous attacks and defamation against LeTV. They have been seriously suspected of violating the right of reputation and violating the The "Competition Law." The press conference will be held this afternoon to respond to the three questions of "too naive."

Last week, Xiaomi and LeTV, both Internet hardware vendors, broke out a war of words in the television business. On the afternoon of June 10th, Xiaomi held a press conference to announce that the number of video-on-demand programmes on the Xiaomi TV platform exceeded the number of LeTVs based on content and produced a notary certificate. The industry claimed that it was "very innovative" and "has epoch-making significance in the history of public relations in China." On the evening of June 11, LeTV responded to Xiaomi with a 2000-word article, saying that Xiaomi couldn't understand ecology. Since then, the war has spread across the weekend, and the two sides have alternated showing muscles and the bottom line. They have vowed to tear up tomorrow's posture.

The storm caused many "onlookers." A number of companies hitchhiked publicity, a considerable number of netizens questioned the two sides took the opportunity to speculate.