AR augmented reality technology makes real estate display more vivid and personalized, or will subvert the real estate industry

Apple launched ARKit in 2017, but mobile augmented reality technology has not been able to achieve growth in a meaningful way. Although AR technology has unlimited potential, user acceptance has not been high-because so far, mobile augmented reality has always been a single-device experience. However, the recent emergence of AR cloud capabilities means that AR-enabled devices can now communicate with each other to discuss the location of digital content in the real world, that is, to create a "spatial Internet."

AR augmented reality technology makes real estate display more vivid and personalized, or will subvert the real estate industry

The real estate industry is a global market about physical space, and has seen tangible return on investment from virtual reality. In addition, real estate will also benefit from the "Internet of Locations" supported by AR. I interviewed four industry experts and they explained how the real estate industry can quickly benefit from the AR cloud.

AR makes real estate display more vivid and personalized

One challenge that real estate agents face when selling a property is that they are actually telling a story about the future of the property, not the current situation of the property. This usually causes real estate agents to waste a lot of time and resources. The application of AR technology helps real estate agents to tell their visual stories more moving. They can vividly show the future possibilities of the property and what the property can be built into, so that they can save transaction time.

Kevin Gueco is a real estate technology futurist, the founder of Gueco Real Estate Group, and the founding partner of Residide. He explained: “When the real estate agent just tells the story of the house verbally, buyers often cannot imagine the house of their dreams. However, if you use AR to add a visual narrative form, the real estate agent’s story can produce better As a result, buyers can imagine the scene of creating a new life in a property. Therefore, it is easier for buyers to see the picture of their future living in a space. This process does not require a real estate agent. Invest time and energy to actually decorate the house. We don’t need to set up a lot of things for dinner parties, home gyms or jacuzzis, we just need to fix the digital representations of these things around the property in a strategic way, and then It’s enough to show these things to buyers."

Gueco continued: “AR cloud technology allows us to digitally arrange different types of properties for many different types of buyers. For example, when showing a young couple with a newborn baby, we may have cribs and toys. The 3D representation is placed in the baby’s room. The pantry can store baby formula, the yard can have a swing and a playground. However, if the object is a young bachelor, then we can focus more on the entertainment of the real estate For example, the small study can be digitally displayed through a large-screen TV and game system, and high-end grills and beer boxes can be placed in the yard. Because of the new AR’s persistent function, these digital representations can be placed once and then left on site. So that real estate agents can easily load them when providing presentations for different types of buyers.

AR provides self-guided tours of model rooms

AR can also provide self-guided tours of model houses for home buyers. The selling agent can use the AR cloud function to create a point cloud for a real estate, so that the hosting time for the real estate is no longer only one or two days per week, because it requires preparation time, which may be inconvenient for potential buyers. Trulia’s Engineering Director Sundar Siva explained, “Agents can place images and videos, or interactive content like self-guided tours in key areas of the house. Potential buyers can independently change the aesthetics of the house to reflect their preferences, and Have a better sense of the house of the future."

Siva continued, “Suppose a potential buyer comes to a house for sale, but the agent cannot give him a chance to visit. The buyer can open an AR application and see the cover in the space that guides her into the living room. Following a tour route, which contains an interactive feature that can change the color of the walls with different types of virtual paints. The buyer can enter the kitchen, where she can find a video about the granite countertops, and then continue to visit the house at her own pace. In general, the buyer can visit the house at a convenient time, customize the design of the house according to her preferences, and feel the information content. The sales agent does not need to go to the house in person, for all the people who inspect the house Repeat his words over and over again."

"Digital Twins"

AR provides an opportunity to see digital content in the real world. Before, digital creation in AR would only last for a while. However, in recent months, AR vendors have developed a new feature: digital object persistence. This new persistence feature allows users to save digital content in the real world and return it, and it can also share content for others to find. When combined with the emerging concept of "digital twins," magic is truly possible.

SpatialFirst is a start-up company focused on building commercial real estate space. Emily Olman is the company's CEO and one of the founders, as well as the co-president of the international augmented reality organization VR/AR AssociaTIon. He explained: “The cloud-based digital twin of the physical space is the key infrastructure of AR technology, which can change the way we communicate with real estate and the way we communicate within the real estate. We can explore the space of the building and obtain on-site information. Tenants and tenant representatives provide decision support during the leasing process. For example, if you create content in a digital twin, it will appear in the real world. If you place a photo in the space, you can place it in the corresponding position of the building model itself see it.

Olman continued, “The digital twin allows us to access the data we need at the precise time and place we need, whether on-site or off-site. When is a commercial property going to be renovated, and which parts of the building meet specifications or need maintenance, Not only can this information be accessible, but the visual effects of the remodeled space can also be shown to buyers. These functions will change the real estate industry and improve the decision-making process of all stakeholders. When you make full use of the building's'spatial interface' Its value will increase exponentially."

Let buying a house become a common social experience

These new AR features will enable stakeholders not only to access information left by others, but also to share this content in society. As social media and AR technology become ubiquitous among Z-Buyers, the behavior of selling and buying houses will become more social.

Snapchat and Amazon have a new cooperation, users can shop through the smartphone camera. This will eventually disrupt the real estate market. Cathy Hackl, a futurist at You Are Here Labs and a partner at Mixed Reality Ventures, said: “Although it is unlikely to be able to purchase a house through Snapchat, the ability to purchase products through its AR portal may eventually bring more qualified real estate agents. Potential buyers."

Hackl went on to say, “Gen Z homebuyers can point their smartphone cameras at the'for sale' sign and immediately see the price, construction date, and whether the house is IoT enabled. They can also see if anyone has left the property. Once you have made any interesting comments, you can also leave your own comments for others to discover. In the end, buying a house will become a shared social experience."

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