Design: Simple and fashionable
Although it is a 43-inch TV in a bedroom or a small apartment, the design of the XBR43X830C has not shrunk. It continues the series of simple and stylish styles. The chrome metal bracket and ultra-thin frame look satisfactory. Interface, the back has 4 HDMI interface, also includes 3 USB, component video, Ethernet, audio and other ports, very mainstream.
Performance: outstanding color saturation
The Tom's Guide editor tested the XBR43X830C and said that its color reproduction is impressive. Viewing from the center of the screen, with only a little loss of brightness, plus 4K resolution, you can achieve a very good reduction of shadow details. In addition, its motion compensation effect is good, there will be no obvious "soap opera effect", test sample "007: Sky Screen Crisis" fully describes the problem. The only regret is that the edge-lit design will affect the black level to some extent.
In terms of sound effects, there are various preset modes. The feeling of playing movies is pleasant, open, and broad, but the voice is slightly low, especially when playing music.
Android TV: powerful but complex 
Sony XBR43X830C is equipped with Android TV system, the interface is flexible, full of customization, and users can also download a variety of applications. However, compared to Roku or LG's Web OS system, it is a bit complicated and costly to start. Another selling point is to support Sony's PS Now service, which means that TV can be connected to the Internet and run PS3 games in the cloud, which is not a big attraction for players.
summary
In general, the Sony XBR43X830C is an excellent small-size 4K TV, with good picture quality and features, plus a moderate price, it can become a very good bedroom TV.
Sony 43-inch 4K TV: Outstanding Built-in Android System
4K TV is gradually gaining popularity. Consumers tend to buy larger models because of the sharp increase in resolution. So does this mean that small-size TVs no longer have a market? it's not true. Sony XBR43X830C launched this year is a 43-inch 4K TV, but has excellent color fidelity, while the price is less than 700 US dollars (about 4480 yuan), has a good price. Let's take a look at its detailed usage experience.