As the smart TV brand first introduced in July of this year, PPTV TV quickly captured the market in a short period of six months, bringing with it a benchmark of practical innovation. "The most loved by consumers" influenced by word-of-mouth and sales of single-day sales of 328,000 units, as well as free annual membership fees, free advertising, free HD quality, free shipping, and free installation "Five free policy", PPTV TV insists on breakthroughs and innovations, and has become the pioneer of the Internet's smart hardware market. The collaboration of PPTV Sports and cross-border linkages and cooperation with top international teams will not only help PPTV TVs obtain the advantages of resources in sports content, but also provide a new reference for the integrated layout of the whole industry chain of intelligent hardware.
How to use hardware products as a support to move up the industrial chain and create distinctive content and self-control advantages is a common topic facing many smart hardware companies today. In this regard, PPTV TV's "head" Chang Jiang has his own understanding and thinking, he said: For the current smart hardware market competition and development trends, basically there is no consensus on a more unified conclusion. Regardless of the product or the user, the strategic concept and the actual situation of the market are always biased. PPTV TV is also after the market, according to Suning big data system and consumer feedback, continue to find problems, product experience and user needs to be revised and optimized, and ultimately in the user needs to tap and service experience has achieved a stage of success.
The selection of customized television products for this cooperation with Liverpool is the main point of explosion, and to a large extent there are also considerations based on market and user needs. Unlike many customized products that are customized in the market, PPTV TV's upcoming version of this Liverpool customized product not only changes in appearance, size, screen, functional applications, and chassis configuration, but also changes from hardware to hardware. Content achieves more comprehensive and in-depth upgrades.
It is understood that the new PPTV TV-Liverpool Club custom TV has five characteristics such as “bigger, thinner, more sturdy, stronger, and more valuableâ€. In addition to the appearance, UI, etc., which reflect the Liverpool logo and elements, the content is also It will achieve a high degree of integration, presenting all aspects of Liverpool club's primary information and exclusive video content, including team news, event highlights, and player dynamics. The PPTV TV products have strong support in terms of hardware configuration and product performance. The abundant resources and platform advantages of PPTV Sports and the powerful energy groups brought by the integration of the PPTV Cohesion family will effectively promote the PPTV customized TV in the smart TV field. development of.
For the price, Chang Jiang once again emphasized that top-level configuration and excellent performance have always been the direction of our efforts, but the popularized price strategy will not change in the short term. The 5,000 Liverpool Limited Edition TVs, which combine ultra-high cost-effectiveness and rich added value, will cause a sensation at the time of official launch, letting us wait for surprises to come.
In the end, for the strategic cooperation, Chang Jiang, general manager of PPTV TV, gave high expectations and recognition: The significance of the cooperation is not limited to the signing of a football club. If this product is successful, it will be PPTV. TV will be powered by more customized development in the future. In the presentation of the gift-giving session, the person in charge of Liverpool gave the special meaning behind the "65" jersey presented to Chang Jiang. He said that this suspense will be announced at the next press conference.
Beach sports market PPTV TV layout upstream and downstream industrial chain
On November 26th, PPTV organized a "Youl'l Never Walk Alone" strategy conference and announced that it had reached a deep strategic cooperation with Liverpool Football Club in the United Kingdom. PPTV has become a club of Liverpool Football Club in mainland China. Official television and set-top box partners will launch limited-edition version of Liverpool's customized television next year. The cooperation will cover events, information, entertainment and offline activities. After the meeting, Changjiang, general manager of PPTV TV, accepted an exclusive interview with the media to discuss the cooperation and the strategic layout of PPTV TV.