At this year's Google I/O conference, we saw Android L, Wear, TV and even Google's car platform, and then the media and users are focusing on the Android Wear smart watch, then we have ignored what ? Google mentioned at the conference: Android has attracted 1 billion users, and finding the next 1 billion users is a new goal. Therefore, in addition to cross-platform development, the most important thing to ignore, there is obviously a growing low-end and emerging mobile phone market, the Android One platform is the entry point. Android One platform chose MediaTek as a partner to reduce equipment prices (less than $100), while Google also provided mobile phone manufacturers with a complete set of hardware, software guidance and optimization technology, allowing mobile phone manufacturers to design and manufacture low-speed more quickly. Price Android phone. Obviously, Android One is very meaningful to Google when Firefox is in the ascendant and Nokia X is not yet influential. Nexus series does not meet all users For a long time, Google has attracted low-end mobile phone users through Nexus devices equipped with native Android systems. Their performance is strong and the price is only half of that of other brands' flagship models, but unfortunately, brand marketing and market are all Limited. On the one hand, due to the need to consider the sentiment of third-party vendors, Google can only sell Nexus mobile phones on Google Play, and can not cooperate with operators and large stores, the overall market influence is actually limited. On the other hand, Android One, Google does not actually sell hardware devices, but builds a platform. All mobile phone manufacturers can join Android One, make low-cost mobile phones and sell their own products, which is obviously a more perfect solution. MediaTek processor will no longer be a nightmare Obviously, MediaTek has always been the main battlefield in the low-end and mid-end areas, and intends to challenge Qualcomm in the high-end market. Including Chinese manufacturers such as ZTE, Lenovo, Huawei, and mainstream Indian brands such as Micromax and Karbonn, the actual market has reached the annual order of 500 million units, which is valued by Google. However, MediaTek's bad reputation is also stated, although the low-end users can tolerate the performance, but can not be frustrated that MediaTek Android phones can not be upgraded to the new system version in time. Conversely, low-end phones such as MOTO G and E, which are inexpensive and upgradeable with the latest firmware, are selling well, which illustrates a problem: in the low-end mobile phone market, hardware that looks good value is one aspect of promoting sales, and software upgrades. Sex is also very important. Joining Android One is obviously a very good opportunity for MediaTek. On the one hand, it is conducive to increase sales, on the other hand, Android One is Google's direct responsible platform, optimized for MediaTek processors, theoretically firmware updates will be guaranteed. Hidden dangers: interface customization In order to attract mobile phone manufacturers to join, Google runs mobile phone manufacturers and operators to fully control the Android One model, which means that it can support non-native interfaces, which seems to be a hidden danger. Obviously, various vendors' custom interfaces and carrier-embedded applications have affected the Android ecosystem, but some believe that users in emerging and low-end markets have higher tolerance, so it will not be a huge problem. . How will Android One change the low-end mobile phone market? So far, we don't know much about the actual hardware of Android One. We only know that it will have a 4.5-inch screen, dual-card design, support for SD card expansion and FM radio, and the price will be under $100 (about RMB 622). Obviously, this price cannot be achieved even by MOTO E. It is completely feasible to reduce the R&D cost of mobile phone manufacturers through the inherent platform mode of Android One. Maybe within a year, low-end Android phones can be equipped with HD screen, quad-core processor and even LTE 4G, and the price is controlled at 100. Around the dollar, this means that low-end users will have a wealth of brand and model choices, which is obviously not comparable to the cottage brand.
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