Where is the development of smart TV without a clear profit model?

At the 2012 IEC/TC100 Strategic Advisory Group meeting held recently, the concept model of smart TV proposed by the Institute of Electronic Industry Standardization of the Ministry of Industry and Information Technology was approved by the IEC as an international standard project, marking the development of a new generation of digital television standards in China. The field has reached the forefront of the world, providing an important basis for the transformation and upgrading of the digital television industry and the promotion and application of internationalization.

TV was once an important core of family entertainment. Now it is coming to the point where it is necessary to carry out a major industrial transformation. According to the monitoring data released by iResearch, the TV operating rate in Beijing has dropped from 70% three years ago to 30%.

In fact, as technology advances, the television industry has never ceased to change from traditional CRT TVs, to plasma TVs, to LCD TVs, and 3D TVs, and has continuously created new opportunities for the development of the industry. Today, smart TVs are beginning to enter people's lives. Although they still do not know whether they can make TVs regain their former glory in home entertainment, the fierce competition among their manufacturers has already emerged.

Since the second half of last year, domestic color TV companies such as Haier, Hisense, and TCL have increased their input in the smart TV field and have successively launched dozens of smart TV products. Several major foreign TV brands have also been involved in the smart TV market in China. The good prospects of smart TVs also attracted the participation of IT vendors. A few days ago, Lenovo launched four smart TV products at a glance, and another smart IT industry leader, Apple’s smart TV products, was ready.

According to CCID Consulting's forecast, domestic smart TV sales this year are expected to reach more than 8.6 million units, and sales in 2014 will reach about 25 million units, accounting for 50% to 60% of the domestic flat-panel TV market share, and the smart TV market will enter a mature stage. It can be said that smart TV will show an explosive trend in the next few years.

In the home appliance stores, the reporter saw that due to the vendor's main selling point and sales strategy, some are called smart TVs, some are called network TVs, some are called cloud TVs, and some claim to be 3D network TVs. Although the names are not the same, they basically have several common functions. They are generally equipped with an operating system. Users can install third-party programs such as software and games, can connect to the Internet, and even have voice and gesture recognition capabilities, or they can App stores, health measurement and other specialty applications.

Smart TVs have changed the single function that TV can only passively “see” and bring new experiences to consumers. However, compared with the popularity of manufacturers, there are obviously many gaps in consumer acceptance of smart TVs. The main reason is that the smart TV is still in its infancy. On the one hand, consumers have not had a high degree of recognition or dependence on smart TVs from the psychological and usage habits. On the other hand, smart TV products have entered the market soon, and their operation Technical indicators such as sex, ease of use, and reaction speed still have much room for improvement, which affects the consumer experience. In addition, prices are a major constraint compared to ordinary flat-screen TVs. At the same time, at present, smart TVs are still in the initial stage and are reflected in the immature industry chain, there is no clear profit model, and the standards are not uniform. The product advantages are mainly reflected in large-screen, high-definition, and other hardware, and compared with smart phones and other industries, applications. The development progress is slow, and it is still at a disadvantage in software and content resource services.

At present, the electronics industry is increasingly showing the characteristics of fusion development. The combination of software and hardware, terminals and services is the trend of the times. Smart TVs want to be popularized and promoted, and building rich content services is the key. The software and content resources are precisely the great advantages of IT companies such as Apple, so as more and more IT vendors join the smart TV market, especially in the future, once Apple launches smart TV products, it will form a huge difference for traditional TV manufacturers. Competitive pressure. China’s color TV companies should take advantage of the country’s implementation of broadband strategies, triple play, and other favorable opportunities to make good use of local advantages and cost advantages. In the initial stage of the smart TV industry, they should pay close attention to reinforcing short boards, strengthen internal strength, optimize cooperation, and expand content services to speed up From pure hardware manufacturers to hardware and software integration vendors, we strive to win a place in the TV industry in a new round of changes.