Black Light Tube,Blb Tube,Blb Bulb,Blb Lamp Changxing leboom lighting product CO.Ltd. , https://www.leboomuv.com
American marketing expert Eliot Edenberg once predicted: "Joint marketing will be a major trend in the post-economic era." From this point of view, the emergence of a strong and united "pan-home" between enterprises is the general trend.
In terms of the form of cooperation, in addition to the purpose of sharing the same channel, the companies in the pan-home cooperation will form a bundled sales cooperation between different types of enterprises, which is conducive to achieving a win-win situation.
With the improvement of individualized products and product performance requirements, intelligent home will be a good development direction of the pan-home concept.
In addition, on the communication platform, with the development of e-commerce, e-commerce platform and offline sales have taken shape.
So in this era of smart home, how should the vast lighting companies respond? What can “pan-home†specifically bring to the enterprise? Is it an opportunity or a trap?
With these questions, on July 10, 2014, Tongfang Lighting will participate in the “2014†jointly organized by Gaogong LED, China (Guangzhou) International Building Decoration Expo and Guangbohui held in Conference Room 1 of Area B of Guangzhou Pazhou Canton Fair. China LED lighting and pan-home industry cross-border summit and 2014 high-tech LED lighting channel conference", then, Liu Tong, general manager of Tongfang Lighting Division will deliver a keynote speech entitled "Smart Home: LED Lighting from Price War to Value Warfare" , give more answers.
"From the development of the industry last year, LED lighting products will be separated from pure price competition and turn to the value competition of products." Liu Wei told Gao Gong LED reporter.
As Liu Wei said, due to the serious problem of product homogenization, before this, the competition of lighting products is often limited to the price level. Taking e-commerce as an example, although the product usage function and related quality information are public, because it is impossible to experience in person, the most direct feeling left to the consumer is often whether the product is cheap enough. For this reason, the e-commerce platform has been misunderstood as a stage for middle and low-end products.
For the current pan-home, one of its most direct features is the experiential display form, where consumers can have a direct understanding of the light and color of the product. Coupled with the changes in consumer psychology, the use of products and related after-sales services are more concerned by some consumers.
Therefore, with the development of pan-home, the future lighting market competition may shift to product quality and differentiated product services.
“Actually, as the market demand changes, companies will follow different market positioning, but no matter which one is followed, improving the quality of products and the value of services is the direction that enterprises must adhere to.†Liu Wei told reporters.
Recently, the China Business Federation released in the "Pan Home Furnishing Industry Research Report" that with the development of smart home standards and the cost reduction, when the smart home is popular as a smart phone, the pan-home industry will once again usher in a blowout. The outbreak. 
Tongfang Lighting: The value of smart home era becomes the core of LED competition
[Text / high-tech reporter Luo Shenghua] If you ask what kind of marketing model is the new hope in the future, then "pan-home" is undoubtedly a powerful candidate.