Nanning lighting market 掀 price cuts LED lights "illuminate" ordinary people's home

Nanning's LED lights have dropped sharply! The reporter visited the market and found that whether it is a first-line brand or a second- and third-line brand, most of the LED lamp manufacturers surveyed said that the price cut in 2013 was obvious. Some products, such as downlights and spotlights, were nearly half of the decline in the beginning of 2013. Domestic exports LED light products in Europe and the United States are also cutting prices. In the Nanning market, there are LED lights that only need tens of yuan, and their cost performance exceeds that of energy-saving lamps. Some experts pointed out that the trend of LED lamp parity will continue, and it is expected to drop by 20% to 30% in the first half of this year.

The price cut is obvious, so that LED lights customers will increase

At the beginning of this month, Mr. Qin, a citizen of Nanning, ordered a full set of lamps for the new home of Fengling. The price of living room LED lights is only 400 yuan, and the main bedroom LED ceiling lamps are only 100 yuan. The price is similar to ordinary lamps. This makes Mr. Qin quite surprised: if a year ago, the same LED lamp bought, the price is more than 30% or more than the current price.

The reporter then visited the lighting city along the roads such as Wuyi Road, Renmin Road and Nanxun Avenue in Nanning. It was found that many LED lamps were obviously reduced in price. The LED lamps of tens of yuan were not difficult to find, and the LED lamps with the lowest price only needed 3.5 yuan. Wuyi Road, a merchant said that they have a living room LED lights, priced at only 500 yuan, and in early 2013, the price of the product should be more than 800 yuan.

“Our brand LED lamp customers have increased significantly.” Mr. Huang, a lighting brand in Nanning, revealed that in 2012, LED lamp customers only accounted for 20%, and in 2013 it reached 42%. The price of living room lights and ceiling lamps has been reduced by a small margin, only a few percentage points, but the downlights and spotlights are close to half. Such as 18W high-end downlights, sold more than 300 yuan in 2012, after two rounds of price cuts in 2013, the unit price has been less than 200 yuan.

According to Mr. Huang, the two price adjustments in 2013 were at the beginning of the year and the beginning of December, respectively. The previous price adjustment was about 20%, and the latter fell by 40%. Overall, the total price dropped by about half.

Chip localization is the main reason for price reduction

What is the reason for the price reduction of LED lights?

Zheng Hanming, director of the laboratory of the Electrical System Engineering Department of Guilin Electric Apparatus Research Institute, believes that the previous LED light source is the chip that relies on imports and the price is high. After the domestic chip developed in recent years, the price of 1W LED lamp chip has dropped from 20 yuan 7 years ago. A few cents to the present. This is an important factor in the price reduction of LED lights.

"The annual reduction of LED lights is actually a result of the comprehensive scale of domestic related enterprises and the progress of production technology." Zhang Hua, secretary general of Foshan Lighting Association of Guangdong Province, believes that as an important production base for domestic lamps, Foshan lamps After the enterprise is going to scale, the production cost of LED lamps can be lower than the cost of fluorescent lamps that produce the same power. In Foshan, LED lamps of 10~30 yuan exceed energy-saving lamps in terms of cost performance. In addition, whether it is exported from Foshan or other domestic enterprises to LED lights in Europe and the United States, the price is also lowered, resulting in a 30% increase in exports in 2013.

At present, there is a "consensus" in the industry in Nanning: the price reduction of the second- and third-line brands is obvious, and the first-line brands basically do not cut prices, or only reduce the price of a few LED lamps. This "consensus" has the suspicion of hitting "sloppy eyes" with consumers: a representative of a brand of LED lamp factory resident in Nanning told reporters that in 2013 the brand lowered the price several times, the most recent one was down a month ago. The factory also issued a price reduction notice to the retailer.

Some of the first-line brand dealers in Nanning did not fall down and caused doubts in the industry: these dealers have the suspicion of trying to earn more profits in the short term. The sales person in charge of a large LED lamp manufacturer in Guangzhou said that "some do not understand", because the manufacturers have reduced the price in recent years, and there is a large price reduction space for retail stores.

"The retail store is so persistent that it can't stop the general trend of LED lights to continue to cut prices." Zhang Hua said that it is expected to have a decline of 20% to 30% in the first half of this year. In the next two or three years, the household penetration rate of LED lights is expected to reach 30%~ 50%.

Guangxi plans to subsidize civilian LED lights this year

Ms. Cheng, a lighting designer in Nanning, told reporters that due to the saturation of the engineering LED lamp market, the lighting city plans to transform from 2014 and enter the home LED lamp market. There may be many cases like this. It is expected that this year's home LED lights Market competition will be more intense.

Zhao Zhengyang, the head of the marketing department of a large-scale lighting city in Nanning, revealed that the 83 lighting stores in the lighting city only operated 10 LED lights in 2012. By the end of 2013, they basically “eat” the “cake”. With the further decline in the price of LED light products, some merchants have already prepared for the next round of price cuts, while Others hope to avoid cost risks through independent innovation. Ms. Xiong, a well-known lighting brand in Nanning, said that they plan to stick to the original price this year because they have mastered the chip technology to improve product quality and stabilize prices. “The lamps and lanterns factories that rely on importing or purchasing other manufacturers’ chips are subject to price fluctuations. Larger."

"In the future, the LED lamp market will become more and more small, and manufacturers should adjust their marketing strategies." Zheng Hanming revealed that some small LED lamp factories have closed down in Guangdong, which has raised the enthusiasm for the LED lamp industry in Guangxi.

The reporter learned from the Foshan Lighting Association that domestic LED chip manufacturers have rapidly grown to 51 in just a few years, and there are 1750 LED packaging device factories. It is expected that more than half of the manufacturers will be eliminated in the next few years. The reason is that there are too many manufacturers with small capacity and homogenization.

For the further popularization of civilian LED lights, Mr. Xia, the head of a certain line of Nanning office, believes that the government should provide corresponding subsidies. The brand's domestic engineering LED lights subsidized 20% to 30% in 2013, but the civilian LED lights are currently not subsidized.

On January 8th, the reporter learned from the Information Office of the Autonomous Region Development and Reform Commission that in 2013, Guangxi implemented subsidy incentive measures for Luqiao LED lights. It is planned to include civilian LED lamps within the scope of subsidy encouragement from this year, which will benefit the people.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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