LED lighting is deeply mired in the mire smart home is the savior?

As a new force in the lighting industry, LED lighting has been established as a prince, the emperor of the future lighting industry. The LED lighting industry, which has passed the market introduction period and is in the stage of channel and brand competition, has gradually developed a new development mode with the emergence of the Internet and smart devices.

Domestic LED lighting status <br> <br> government long-term support based on policies favoring this unique advantage makes our country has developed a certain native LCD panel industry and the LED industry, however, the domestic market capacity nurtured by the rich Panels and LED components are just low-priced, low-priced products that, while meeting market requirements, do not have the most advanced panel and LED technology.

In the LED market profit sharing system, at the top of the pyramid is still the first-tier manufacturers such as the United States and Japan. In the semiconductor industry, it is very difficult for China to replicate the success of LCD panel and LED industry support. Due to the high learning threshold and the need for a series of complex and sophisticated procedures such as industry matching and talent supply chain, the semiconductor industry cannot rely on the government, enterprises to introduce technology, purchase equipment, and dig corners like other industries. Growing into a towering tree. However, in order to develop China's LED industry, it is necessary to vigorously introduce and absorb foreign advanced technologies and gradually develop domestically produced lighting technologies.

Based on the cooperation between the latest Spansion and Wuhan Xinxin Integrated Circuit Manufacturing Co., Ltd., the two parties have completed the layout of intellectual property rights (IP) and technology research and development. After the expansion of the plant is expected to be put into production, Wuhan Xinxin will have a production capacity of 200,000 pieces per month. It will be fully supplied to the Chinese market for high-capacity fast-production memory chips, which will have significant cost-effectiveness for storage devices required for SSDs, memory cards, smartphones, and tablets.

Spansion can get better benefits from China's vast market, while Chinese manufacturers have the next generation of flash memory technology "3DNAND", which can make full use of existing equipment through this new technology. Stack more layers on the chip to increase chip capacity.

Smart Home LED heat of the capital to bring new impetus <br> <br> according to Hongta Securities predicted that by 2015 China's LED general lighting production will reach 180 billion yuan, an increase of 56%, which also showed that hundreds of billions of LED general lighting The yuan market is opening. Intelligent lighting rooted in Internet thinking will open up new development ideas for LED lighting, and have the opportunity to use capital to integrate and guide the market's normative development.

Intelligent lighting, which belongs to the category of smart home, refers to distributed wireless telemetry, remote control and remote control system composed of computer, wireless communication data transmission, spread spectrum power carrier communication technology, computer intelligent information processing and energy-saving electrical control. To achieve intelligent control of lighting equipment.

It has the functions of intensity adjustment, light soft start, timing control, scene setting, etc.; and achieves safety, energy saving, comfort and high efficiency. Under the craze of smart homes, a large number of companies are rushing into the field of intelligent lighting. For example, in foreign countries, international lighting giants such as Philips and GE are scrambling to launch smart bulbs, while domestic traditional lighting companies are competing for research and development, even Xiaomi and Internet companies such as Jingdong have also begun to play with this hardware.

As a star product of intelligent lighting, Philips' Hue can not only dim and color, but can even be customized by Apple and Android client. And its latest intelligent lighting software platform allows users to switch control according to the scene, and connect lighting equipment inside and outside the home. Domestic millet also released a lighting product called yeelight smart light this year.

Promote the integration of technology into the domestic market, although the pain <br> <br> have a good idea, but in practice, LED development is indeed faced with many problems. In the face of the LED feast, many companies rushed to the top, lacking relevant knowledge about LED products, just think that it will shine, no technology, just see a preferential policy and want to fish, production of products can not Adapt to market demand, can only be reduced to roadside goods.

As far as domestic LED companies are concerned, most of them do not have core technologies. Most of them are small workshops and cannot achieve long-term development. There are only dozens of tens of thousands of companies involved in chips and extension enterprises in the country. Moreover, core parts such as chips are highly dependent on imports. . This leads to a lack of visibility in the market competition, no brand advantage, and no core competitiveness.

Similarly, in the face of fierce competition, small enterprises are self-defeating, and large enterprises rely on scale advantages to transform into price advantages. Such competition is always extensive and is not conducive to the progress of the industry. Market entry barriers are low, and quality standards are in the same place, making competition greater than cooperation. Everyone is half dead, but the market as a whole is slowly rising.

In addition, the immaturity of the industrial chain is also a key factor. In terms of smart LEDs, although this concept is very novel, there is no uniform standard between the existing intelligent lighting systems. From control platforms and control protocols to different specifications of light source products, the products appear to be scattered and fragmented. Features.

As far as the control protocol is concerned, there are currently many wireless networks, Bluetooth, etc. on the market, and the platforms are Apple and Android. There is no interoperability between them, and a good industrial chain has not formed. In the future, if you want to develop well, it is essential that the industry chain cooperate.

Brand channel and technology integration as the key to the future of the market <br> <br> too refined division of labor, so that enterprises can utilize very few resources, so they can not make access to the latest technology, which means that the product quality can not be Do your best and influence your own brand.

The entry of smart home capital has brought more resources and possibilities to this market, bringing new brand promotion to all SMEs, mastering channel resources and obtaining opportunities for quality technical cooperation. Bringing opportunities for rapid development for SMEs with certain technical strength.

However, this is not enough. After all, this is still a market that is not mature enough, and there are still many uncertainties in the form of the product. It depends on your product innovation ability. The Eight Immortals cross the sea to show their magical powers. Finding a niche market to achieve all-round improvement of channels and technologies, and then subverting the overall situation, this is also the usual upper-level method.

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