LED lighting industry tangled

At the beginning of January, the national newly formulated “Embedded LED Luminaire Performance Requirements” and other national standards were released. This standard is expected to be implemented in October this year, and will further regulate the LED lighting market in 2014. At present, because the price is not close to the people, energy saving is not obvious and other reasons, LED lighting products have not been accepted by the family consumers, the production of the standard is not clear, so that dealers, manufacturers face a lot of confusion. It remains to be seen how many new standards will play a role in regulating the market.

LED lighting consumer acceptance is not high

The National Standard of "Embedded LED Lamp Performance Requirements" to be implemented this year clearly requires each lighting manufacturer to strictly follow the quality standards and technical regulations for human production and life to engage in the research, development and production of the lamps and lanterns in order to standardize the current lighting and lighting industry. And guide.

As soon as the standard came out, there was a lot of talk about LED lighting changing the tide of lights. According to many years, the agent of NVC Lighting Co., Ltd. of Beijing Suimei Jiaye Trading Co., Ltd. actually said that the advantages of LED in addition to energy saving, the service life is also 2-3 times higher. In response, Zheng Jianzhang, general manager of LED flagship store of Shanghai Qiyi Lighting (Beijing) Co., Ltd., also expressed his approval. Zheng Jianzhang believes that although LED lamps are relatively expensive for the first time, because they are used for a long time, they are actually saving money every day. . Because of the different light-emitting principles, LEDs have a good perspective and are widely used in public spaces.

However, LED lamps with such excellent performance do not have high consumer acceptance. Two years ago, Ms. Xu used LED ceiling lamps for home decoration. Two years later, Ms. Xu insisted on replacing the energy-saving lamps. According to Ms. Xu’s introduction, the use of LED lights in the home is not bright for less than a year, and the sale is said to be normal. "The brightness is getting lower and lower. It seems that power saving does not seem to save much."

Not only the use of problems, once again go to the market to buy lights, LED lamps in the price changes also make Ms. Xu feel very "do not fly." The original lamps costing more than fifty yuan were now less than thirty yuan. The original ten-dollar energy-saving lamps are still a dozen yuan. In contrast, Ms. Xu decisively chose energy-saving lamps.

It is indeed debatable whether LED lamps can save power in home use. For example, a room uses a 6-watt LED lamp instead of a 12-watt energy-saving lamp. A lamp saves less than 10 yuan a year. However, using an LED lamp instead of the original energy-saving lamp requires an extra tens of dollars.

Zhang Jing, general manager of Wanjia Light Decoration City, told reporters that from the market situation, consumers rarely use LED lights because the price is still not enough for the people. However, because the LED luminaires have a lot of variations in color, they can be used as auxiliary light sources at home.

Dealers can only "touch the river"

Lao Zhao is a distributor of Wanjia Lighting Decoration City, and was involved in LED lighting six years ago. According to Lao Zhao, currently only 20% of consumers buy LED lamps. For LED lamps, Lao Zhao said dealers are also crossing the river by feeling the stones. “Not to mention consumers are very angry about the problem of brightness decay and price fluctuations. We are also very distressed.”

Because of the commitment to sell the product within one year of warranty, Lao Zhao has encountered several times in the past few years because the brightness is not enough to require replacement. "We can only explain to consumers that LED is a new product and it is technically not mature yet." Lao Zhao recalled that the manufacturers will be replaced when they are restocked, but whether the new manufacturers' products will have problems will only depend on market feedback.

The market's frequent downward adjustment of the prices of LED lamps has caused distributors to dare to purchase more. The speed of elimination of the current market can not catch up with the speed of the new enterprise to join. Although the company has repeatedly heard the closure of enterprises, the market still has no inferior products. Chen Yansheng, chairman of the China Lighting Association, said that no matter whether it is the promotion of policies or the hype of the media, there are too many companies involved in the LED lighting industry.

Many companies that do not want to LED also want to squeeze into this industry, resulting in an overheated situation, and consumer demand has only just begun. If supply exceeds demand, there will be a relative surplus of production capacity. Coupled with the production of lamps and lanterns is mostly a deduction, some accessories such as chips, even brand manufacturers can not produce, and the quality of the introduction of the chip can not be judged, so manufacturers seem to be facing greater confusion.

Industry voice

Manufacturers should consider long-term interests Chen Yansheng, chairman of the China Lighting Association LED can develop different styles, different types of products, to the production companies to provide a great space for play, but no matter which type, must be responsible to consumers. At present, because of the intense competition in the LED industry, many products are under price cuts. Once prices are cut, manufacturers may choose improper materials to reduce costs and even cut corners. After the ordinary people bought a bad product, they would feel a sense of distrust toward the LED. This is indeed the case. Therefore, manufacturers should consider the long-term interests, not to focus on price competition, reduce product quality and harm consumer interests. At present, this situation will not last long. In the future, there will certainly be big waves and some companies will be eliminated.

All out of energy-saving lamps is not realistic He Wei, General Manager of the International Lighting Port of Gaoli LED is indeed more and more used, but all out of energy-saving lamps is not yet realistic, after all, the country has not yet a certain standard for LED. Now manufacturers, dealers, stores, selling lights are all in a hurry, but anxious useless. In the past two years, from the point of view of sales, consumers' awareness of purchasing LED lamps has indeed improved, and sales in 2014 will certainly double. With the self-inspection of manufacturers and the improvement of production technology, product quality is also improving, but this process also needs time.

LED lamp performance requirements more Jianjian Zhang, Shanghai Qiyi Lighting (Beijing) LED flagship store general manager of a LED lighting quality is good, long life, brightness decay is powerful, is determined by many factors. One is the chip. The quality of the chip plays a decisive role in the life of the lamp. Chips used by some small manufacturers are produced using waste recycling as raw materials, and the quality is even worse. The second is the heat dissipation, and the heat dissipation is not good. If the temperature exceeds 40 degrees, the life of the chip will decrease and the brightness decay will occur. The third is the power supply, similar to the "trigger" when turning on the light. If it is unstable, it will also affect the life of the lamp. However, consumers are more concerned with the shell of the product at the time of purchase. This can be done by anyone, but it is the least important.

Reporter observation

The role of the new standard is limited. He Li, general manager of Gaoli International Lighting Port Co., Ltd., said that although Gao Li International Lighting Port has set up a LED lighting area, when the brand is introduced, it requires the other party to provide qualification materials, but it can only rely on ordinary lamps and even some lanterns. Specification to constrain LED luminaires. "There is no specific specification for LED lamps." He Yan said.

Because there is no definite norm, the LED lamp industry has not been eliminated. This kind of competition inevitably induces price wars, prices are frequently lowered, some small businesses cut costs, and product quality is not guaranteed, which indirectly reduces consumers' trust in LED lamps.

For the newly launched “Embedded LED Lamp Performance Requirements”, the Beijing News reporter learned from many parties that at present, only the standard name is known and I do not know the specific content. According to Dou Linping, the Secretary-General of the China Lighting Association, the publication of the text of the new standard must be printed by the designated printing house after the announcement of the National Standards Committee. Although we can't see the content at the moment, we can see that the new standard will be more stringent. In the past, we put forward performance standards for a series of safety standards for lamps, and further regulate the industry. Dou Linping also stated that because the requirements for lamps and lanterns in different environments are not the same, the new standard is not mandatory, and its role is limited, not decisive. The standard will naturally increase the cost of the product during the implementation and supervision process. Whether consumers are willing to spend this part of the cost, but also need to wait for the market to investigate.