LED lighting future development of an important plate

Commercial sites, as a place where customers directly consume, have relatively high requirements for lighting and lighting applications. With the continuous improvement of LED lighting technology, some leading shopping malls, specialty stores, and high-end restaurants have successively accepted LED lighting. For example, New World Department Store has transformed the public area lighting of many shopping malls. Suning, Hongxing Meikailong, Hualian The LED lighting has been used in some of the lighting brands of Huadong, Huatang, Wanda Plaza and Rainbow. In the general environment of LED and energy conservation, more and more commercial places have begun to pay attention to the importance of lighting and lighting to the scene atmosphere. 2013-14 will be the time for LED lighting to be used in commercial locations.

Lighting plays a vital role in realizing the positioning of commercial sites and promoting consumers' desire to purchase. In order to attract customers, business premises must create a comfortable light environment. If a customer feels comfortable when shopping, they will stay longer, consume more, and be happy to return again and again. High-quality lighting can stimulate emotions and Feeling, and further strengthen the store's brand. The use of lighting for specific products to enhance their external image and enhance the focus of attention has also played a role in stimulating consumption.

Many business owners and engineering units do not know much about lighting design. They only use brightness as the standard. However, the brightness, color temperature, color rendering and evenness of the lamps and lanterns need to be consistent with the atmosphere of the place and the physiological and psychological needs of the people in order to attract client. Different types of commercial establishments have different requirements for lamps and lanterns. For example, the bright atmosphere of chain supermarkets requires high brightness and high color temperature, and even increases the brightness of supermarkets, attracting customers from the outside to the inside; while high-end clothing brand stores need local The lighting and low color temperature create an upscale atmosphere that focuses the eye on the product.

Therefore, designers have played a very important role in the application of lighting in commercial venues.

Designers lead commercial lighting applications Commercial lighting design aims to create an ideal light environment and sense of space. The designer plays a role as a bridge between the owner and the manufacturer of the commercial site. By communicating with the customer and guiding the demand, the customer can understand the characteristics of the LED application; provide lighting solutions that meet the owner's needs and give full play to the advantages of LED lighting. Designers select professional LED lighting products to optimize the design of lighting effects, create a comfortable shopping environment, enhance the shopping experience of customers, and increase the sales of shopping malls. Under this general trend, future designers must have a deep understanding of the characteristics of LED lighting products, combine certain design concepts and product development, make LED products more diversified and flexible, and give full play to LED lighting products. Advantage.

As a result, in order to popularize the application of LED lighting design in commercial venues, the 2014 Beijing Lighting Fair (2014) was jointly sponsored by National Semiconductor Lighting Engineering R&D and Industry Alliance (CSA), China Lighting Institute (CIES) and Adsale Exhibition Services Co., Ltd. From April 14th to 16th, Beijing-China International Exhibition Center and its concurrent theme event "Light‧DESIGN‧ Ju" will perform "light and shadow magic" preheating activities before the exhibition. This event will be held in Beijing in a five-day (October 25-29, 2013) "consumption scenarios low-cost transformation" of the exhibition and forum activities, simple lighting and tool design combination, under the premise of cost savings Showcasing the infinite creativity and flexibility of commercial lighting design, creating a unique visual effect, a new look for low-cost shops, and introducing homeowners how to use low-cost lighting to transform the consumer environment and enhance the customer's consumer experience. In addition, Beijing Lighting Fair will bring together advanced lighting, semiconductor technology, smart buildings, and smart home technologies and products at home and abroad. At the same time, it will hold a series of "Light ‧ DESIGN ‧ ‧ "design series activities to demonstrate the entire industry chain display + exchange activities + real-world applications "The form provides a cross-border communication platform for lighting designers, architects, interior designers and owners.