Jingdong and Telecom entered the honeymoon. What are their plans?

Jingdong and Telecom entered the honeymoon. What are their plans?

With the arrival of the school season, major operators have launched a series of sales promotion activities to attract students. In addition to sending premium packages, the author recently noticed a more interesting phenomenon. It was the joint promotion of China Telecom and Jingdong that launched the “Television Start-up Season, Jingdong Chaohao Li” campus promotion campaign. The scan codes and two-dimensional codes were used. In the form, Jingdong introduced discounted mobile phones and exclusive gift packages to college students. But this bustling marketing campaign is not as simple as it looks.

This is the first time that e-commerce companies and operators have collaborated on campus activities. It is also another important result of the recent frequent cooperation between Jingdong and China Telecom. From July 1 this year, both launched the trial free trial service of Telecom Tianyi 4G mobile phone, and on July 8th, Jingdong’s exclusive first-ever Tianyi 4G package, and the relationship between the two parties rose rapidly in less than two months. Honeymoon period, then why do they come together? What are the deep reasons behind them?

First talk about China Telecom. On August 20th, China Telecom announced its July operating data, which showed that the company’s mobile subscribers once again lost 200,000 subscribers in the current month, and the total number dropped to 180 million. The number of 3G subscribers increased by 1.45 million to a total of 108 million. . It is understood that the number of China Mobile's mobile subscribers has dropped for 5 consecutive months. For the continued decline in the number of mobile users, China Telecom explained that due to competitors' introduction of LTE services and enhanced marketing, market competition has intensified.

This is the most serious problem faced by China Telecom. Under the circumstance that 3G development lags behind China Unicom and China Mobile, China Telecom has also fallen behind China Mobile on 4G. As China Mobile took the lead in getting TD-LTE licenses to start network construction and develop subscribers, it has achieved more than 20 million subscribers in more than 300 cities and 4G subscribers. However, China Telecom, although it obtained the FDD-LTE license at the end of June, it is a trial network license and there are only 16 cities. The timing of the issuance of formal licenses is still uncertain and the situation of user decline will continue.

Under such circumstances, China Telecom must be forced to change the inherently closed attitude of its former operators and open its mind to cooperate with all possible companies. Only in this way can it be possible to step in later in the fierce 3G and 4G competition. In the previous 4G debut, China Telecom "supposedly" gave jingquan a omni-channel debut right, which is surprising. In the final analysis, because of the situation, the unique position of JD.com has led to the deepening of the cooperation between the two.

JD.com is the largest mobile phone retailer in China and has gathered a large number of mobile phone users. Consumers have already formed the habit of buying mobile phones in Jingdong. Through cooperation with JD.com, China Telecom not only can quickly seize these users, but also users are now getting more and more accustomed to online shopping. Seizing the e-commerce channel of JD.com is equivalent to seizing the mainstream users in the future, resulting in three operators. The competition takes the first opportunity.

For Jingdong, there is also an urgent desire to cooperate with China Telecom. In this campus marketing campaign, Jingdong successfully used China Telecom to enter 2,500 colleges and universities through two-dimensional codes, and used coupons, mobile phone discounts, etc. to stimulate students to use Jingdong’s mobile client. The purpose was to promote their mobile customers. End to achieve two futures: to attract the future crowd and occupy the future.

Everyone knows that students are the future of the market. Whoever occupies the students or the campus market will be able to occupy the future. Similarly, mobile is the future of e-commerce, and the fierce competition of mobile e-commerce is obvious to all. Statistics from CNNIC show that as of June 2014, China’s online shopping users reached 332 million, and the half-year growth rate was 9.8%, of which mobile phone users were 205 million, and the half-year growth rate was 42%, which was the overall online shopping market. 4.3 times of the growth rate of the user scale, the proportion of mobile phone shopping increased from 28.9% to 38.9%.

Jingdong cooperated with China Telecom to make use of QR codes to stand in the front and use huge coupons and discounts to carry out back-end stimulation. The purpose is to cultivate college students' mobile shopping habits, and to encourage more students to use Jingdong’s mobile client to occupy the future. market. If you contact Jingdong’s actions on WeChat and mobile QQ this year, you can see that JD’s move to the mobile terminal is really all about moving.

The three major operators have been deeply engaged in the campus marketing market for many years and have strong offline resources. This time, China Telecom’s 2,500 colleges and universities in the school’s opening season have seen the breadth and depth of its offline channels. These are exactly what JD needs. In addition to the campus channels, China Telecom has many other resources that JD.com needs, such as its offline business offices all over the country and its control over the majority of mobile phone manufacturers. JD.com and China Telecom's cooperation will be able to make up for the above resources and the value will be inestimable.

Therefore, the cooperation between China Telecom and Jingdong is inevitable under a specific time and background, and it has created a new type of cooperation model, which is also a win-win move. With the help of Jingdong’s e-commerce channel, China Telecom can quickly attract young high-end user groups and realize the dream of overtaking in the 4G era. Jingdong focuses on China Telecom’s offline channels and the control of mobile phone manufacturers. Resources, JD.com not only can further enhance its advantages in the category of mobile phones, but also gain momentum in mobile terminals and user expansion.

The thrust behind all this is undoubtedly the upsurge of the Internet tide. Online shopping has become a lifestyle for people. The cooperation between China Telecom and Jingdong is also another subversion of the Internet industry.

Drum type Rice Cooker

 

Features

This type rice cooker is famous with drum type appearance, which is easy operation and easy clean.

There are two type of inner pot ,  one type called white pot which is without non-stick but cheaper price .another one called non-stick pot is polished with emery, Also there are two type non-stick with different price ,it`s depending on different demands to use.

 

And the inner pot cannot be burned on the stove, which will make the pot transfigured and bad contact with the heating plate. While cooking , the heating plate or the fuse is most likely to be burned for the bad contact of the inner pot and the heating plate, Besides, make sure to dry the pot before putting into the outer shell of the rice cooker ,or else the drops of water flowing on the heating plate, will make the heating plate rusted.

 

Applications

Many peoples are used drum type rice cooker for congee and soup, some of peoples are prefer to use this type rice cooker for steaming.

Drum Rice Cooker

Drum Rice Cooker,Drum Shape Rice Cooker,Electric Drum Rice Cooker,Multifunctional Drum Rice Cooker

Guangzhou Taipeng Electrical Appliances Technology CO., LTD. , https://www.taipengelectric.com