Driven by the Internet of Things, smart appliances welcome "spring"

According to market research institutions, the global smart home market value is expected to reach 60 billion US dollars in 2017. It is widely believed in the industry that smart TV will be the center of smart homes. Smart TV can build a smart home control center through smart set-top boxes and home gateways. The picture shows the 4K HD chip solution independently developed by China's chip manufacturers at the 22nd China International Broadcasting and Television Information Network Exhibition held last week.

China's chip manufacturers show their own research and development of 4K HD chip solutions

Regardless of the intelligent distribution of multimedia, the intelligentization of services, or the advancement of home appliance Internet of Things, the amount of large data generated by it is inseparable from the support of cloud computing technology. The picture shows the intelligent service under cloud computing.

Intelligent services under cloud computing

Earlier this year, Google acquired smart home company NEST for $3.2 billion; Alibaba and Gome announced cooperation in the field of smart appliances in Hangzhou last week; Midea launched the IoT smart air conditioner; Haier also released U+ smart life operating system in Shanghai, users It takes only 12 seconds to connect to all smart home terminals. At the same time, Qihoo 360 and TCL announced that they will launch air purifier products on April 7, and smart homes have once again become a hot spot in the industry.

According to the data of China's smart home appliance market and user survey report released by market research institute Aowei Consulting, in the smart home appliances, consumers' attention rate on TV, air conditioner, refrigerator, washing machine, etc. reached 56% and 52% respectively. 39%, 31%, and expressed willingness to pay for it. At the same time, the report also pointed out that although consumers are enthusiastic about smart appliances, their understanding is still vague.

So what is the future of smart appliances? From a practical point of view, what will smart home appliances bring to consumers? What opportunities are the smart home appliance industry facing?

What is the future of smart appliances?

"You haven't eaten eggs for a week, let's eat eggs once in the morning?" In the near future, your refrigerator may suggest the recipe for the day in the early morning. At the 2014 China Appliances Expo held in Shanghai recently, many home appliances exhibited were labeled with intelligence. In addition to the refrigerator, there are smart washing machines for remote operation and automatic diagnosis of faults, smart air conditioners that can “communicate” with user voices, and intelligent sweeping robots that can serve as family “nanny”... These innovative products make the audience shine.

So what is the difference between smart home appliances and ordinary home appliances? Yu Liangxing, a home appliance expert and president of Aowei Consulting, told reporters that smart home appliances have realized anthropomorphic intelligence. Products capture and process information through sensors and control chips, which can be automatically set and controlled according to the residential space environment and user needs. More importantly, when smart home appliances are connected to the Internet, they have the attributes of a social network.

At present, home appliance manufacturers have launched a smart home overall solution based on Internet technology. Smart technology is no longer limited to single products, and gradually transforms into the overall intelligent ecosystem of the family. A related person from the United States said that it will use sensor, big data and intelligent control technology as a means to realize the interconnection and interoperability of all kinds of white goods. Mao Hongjian, the chief expert of the Internet of Things in the United States, said that Midea plans to launch the upgrade of the butler system in 2015 and gradually improve the layout of the smart home system. Changhong related people said that they will launch smart TVs, smart air conditioners, smart refrigerators, mobile phones, small household appliances and other products based on the home Internet strategy to realize intelligent interconnection and mutual control, and form an overall home Internet life solution. Future home appliances will enter the intelligent era based on digital, triple-play, Internet of Things, big data, cloud computing and other application technologies.

Data will become the focus of smart appliances

How to transition from "looking beautiful" to "useful is beautiful" is the bottleneck problem that smart appliances currently need to break through. A research and development staff of a home appliance manufacturer told reporters that according to their investigation, the smart function usage rate of smart home appliances in consumers' homes is not high, and the experience is not one of the most important reasons.

Data will play a more important role in improving the experience. "Future IoT will enable merchants to better understand consumer usage habits and improve the user experience." Dong Qiang, product manager of Haier Smart Home Beijing Innovation Center, told reporters that Haier is doing this work. According to reports, Haier water heaters, refrigerators and washing machines with IoT modules can feed back the operating data information of home appliances to Haier, so that product designers can understand the working conditions of smart devices, thus making targeted improvements to the device's experience.

Wu Wenxin, executive vice president and president of the home air conditioning business unit of Midea Group, said that in the future, Midea will realize data operation and improve product development and production in combination with user behavior data. That is to say, consumer behavior data, such as how to boot, temperature settings will be collected on the cloud platform, and after analysis, feedback to home appliance manufacturers. The air guards launched by TCL and 360 also announced that they can upload air quality data to the cloud and develop an air purification solution.

It can be seen that compared with the means that home appliance manufacturers generally adopt low-cost methods in the competition, the data fed back by smart home appliances in the future will become a "weapon" for home appliance manufacturers to compete.

"Spring" of smart home appliances

"In the next few years, the scale growth of China's home appliance industry will be very stable. The development of the home appliance industry will focus more on the adjustment of product structure, and will inevitably promote the development of smart products." Yu Liangxing said.

According to the report released by China Household Electrical Appliances Association and Aowei Consulting, the status quo and future of smart home appliances, by 2020, the ecological output value of smart home appliances will rise from 5 billion yuan in 2010 to 1 trillion yuan, and smart terminals will increase to The market scale of 800 billion yuan has achieved a 20-fold leap-forward growth in 10 years. It is estimated that by 2020, smart phone penetration rate will be as high as 99%, smart TV penetration rate will reach 93%, and the penetration rate of smart washing machines, smart refrigerators and smart air conditioners will increase to 45%, 38% and 55% respectively, especially in 2015. After the year, there will be a very rapid growth momentum.

The favorable policies and the development of communication technology will also actively promote the entry of home appliances into the era of home appliances. The "Twelfth Five-Year Development Plan for the Internet of Things" previously issued by the Ministry of Industry and Information Technology clearly listed smart homes as one of the nine key application demonstration projects. In addition, the popularity of 4G will have a positive impact on and promotion of smart home appliances. Yang Kun, deputy director of the Institute of Telecommunications Research of the Ministry of Industry and Information Technology, said that the advantages of fast 4G communication, wide network spectrum, flexible communication and high intelligent performance will provide effective support for the huge and complex communication transmission of smart home appliances.

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