Car information service system will enter the era of Siri

No matter where you are in the city, you can always see a group of people holding the iPhone, reading, tweeting, or playing games ... Intelligent electronic products such as the Apple iPhone are already popular all over the world and are changing people's lives.

This change even extends to the automotive sector.

On August 4, Phil Schiller, Apple ’s vice president of global marketing, publicly stated that Apple had planned to set foot in the automotive industry and develop an “iCar”.

Although Apple Cars has not become a reality, Apple products are already changing the automotive industry.

Change car navigation

Every time Peng Yu drives out, he always opens his iPhone map application, sets the destination, and then fixes the phone above the center console.

For Peng Yu, a smart phone with GPS function, a map application that can be updated in real time, is the most ideal navigator, enough to meet its driving needs.

In fact, among the Regal cars he bought last year, there was no GPS electronic navigation.

Among the many configurations of the car, the original GPS navigation is no longer popular. Zhao Jun is a sales manager of a second-level dealership in Beijing. In his impression, more and more people, especially young people, no longer consider GPS when buying a car, and 5 years ago, people were buying the standard version. When you are in a car, most of you will add GPS.

People refuse car GPS, not because they do not need navigation, but they have a more convenient alternative.

Peng Yu said that car owners can instantly update the maps in smartphones, tablets, etc. The map information is often newer than GPS, which can always obtain the time and traffic conditions at any time, and its flexibility is also higher than that of car GPS.

"And many of the map applications are free." Peng said that without having to buy GPS, it can also reduce the cost of buying a car.

At the same time, the multi-touch operation mode of smart phones is much more convenient than traditional car GPS. "You can directly enter the address you want to find in the mobile phone, and GPS operation is much more complicated." Peng Yu introduced.

Five years ago, the iPhone began to provide network navigation services. Today, almost all smartphones are equipped with driving navigation functions. Since then, the free navigation services provided by Android have greatly affected the car navigation market. Egil, the chief expert of the theme of T-line Shanghai China Station.

The once-popular portable automatic navigation system (PND) has fallen out of favor, and its status has plummeted. According to data from the Swedish survey company BergInsight, global PND sales in 2011 were 33 million units, a decrease of 5 million units from the previous year, and will continue to decrease.

The car GPS that has risen since then is still in great demand, but it is also changing.

Smart devices such as the iPhone have partially replaced car GPS; at the same time, due to the influence of smart phones and tablet computers, some manufacturers have begun to launch car navigation on the Android platform. For example, Bentley's new generation of car navigation uses the Android platform.

CD out

As with car navigation, traditional car audio and video entertainment systems are also changing. If the CD has been gradually eliminated from various new cars, even the car radio is also affected.

As early as 2004, BMW first cooperated with Apple to configure a 30-pin Apple connector for the car. Subsequently, many car companies such as Volkswagen and Audi followed suit.

As a result of this change, the Apple music player iPod can be connected to the car's own audio system. Owners no longer need to frequently purchase CDs to meet their music needs, but only need to use a button on the steering wheel to choose songs freely and their own music library can also be updated.

Nowadays, most cars are equipped with an Apple interface, USB interface or Bluetooth when they leave the factory. They can be directly connected to smartphones, tablets or MP3s. Car owners can easily choose their favorite music at any time.

As more and more cars begin to load smart systems, people can share their iPhone and other smart devices with cars. The entire automotive infotainment platform is also changing.

And people no longer need to be annoyed by the dazzling buttons on the center console, or even rotate the multi-function knob with integrated functions, because now many new cars have begun to use touch screen technology.

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